article thumbnail

5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

article thumbnail

Optimizing your customer feedback strategy in 2023

Lumoa

No matter what industry you’re in, your customers are eager and encouraged to share their feedback: the good, the bad, and the ugly. You’ll be richly rewarded: 78% of customers have a more favorable view of brands that ask for feedback. Strategically reacting to customer feedback can increase customer loyalty and retention.

Feedback 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Use Customer Feedback to Drive Action

Lumoa

There is no doubt that customer feedback is one of the most valuable resources that companies have available. Nevertheless, learning how to use customer feedback to drive action poses a significant challenge, especially for organizations that leverage multiple channels to collect mass feedback.

Feedback 208
article thumbnail

Feedbackly + Aiwifi: Turning WiFi networks into powerful feedback touchpoints

Feedbackly

Aiwifi is a fast-growing company that offers AI-based Wifi marketing analytics and loyalty system for businesses of all sizes. On the other hand aiwifi’s technology added to Feedbackly’s CXM software, makes it possible to businesses collect feedback even more effectively over a WiFi connection.

article thumbnail

How woom bikes Takes an Employee-First Approach to Grow Its Customer Base

By gathering their feedback, companies can capture the biggest picture of employee and customer needs. That strategy is precisely what woom bikes, a children's bike company, employs. By focusing on both the employee and customer experience, woom bikes: Bolsters customer experience by acting on employee feedback.

article thumbnail

How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

article thumbnail

5 Ways to Optimize Your Customer Feedback Program

Experience Investigators by 360Connext

A customer experience leader’s role is often tied to collecting, analyzing and acting upon customer feedback. Many leaders are tasked with developing customer feedback programs, including how and when to send surveys, where to insert feedback tools like kiosks or chatbots, and how to report on the feedback once it’s gathered.

Feedback 367
article thumbnail

Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins

Derive more precise ROI calculations directly tied to company profitability, utilizing a measurement system and steady stream of financial data. Broaden your understanding of CX’s impact on the business by linking customer feedback across touchpoints to future growth through the Customer Equity framework.