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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

7 Best Practices for Building Customer Loyalty in Retail? Competitive Advantage in the Crowded Retail Market: With numerous options available, customers are drawn to brands that provide exceptional experiences and personalized interactions. How to Leverage Customer Feedback to Build Customer Loyalty?

Retail 52
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What is a chief customer officer?

ChurnZero

Does your company have a chief customer officer (CCO)? Would your business benefit from appointing a chief customer officer ? Definition of a chief customer officer. What is a chief customer officer ? When and why your company needs a CCO. Many companies are embracing the role.

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What is Customer Loyalty? How is it Managed?

SmartMessage Blog

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Keeping customers loyal is critical for financial success and a reliable brand image.

Loyalty 52
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How to improve the customer experience: Small business edition

Method:CRM

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

According to a research report by PwC titled, “ Experience is Everything ”, 73% of the customers pointed to customer experience as an important factor in their shopping experience. Yet only 49% of the customers said that they had positive customer experiences with companies. Let’s answer this question!

Retail 52