Experience Investigators by 360Connext

MARCH 8, 2018

It advertises, but does not build a relationship between companies and their customers. Make it a customer experience—the kind of marketing that builds sales and profitability by being authentic, genuine and in the best interest of customers. Marketing plays a role in customer experience (and vice versa.).

Customer Journeys 125

Customer Journeys Marketing Net Promoter Score Chief Customer Officer 125

ClearAction

DECEMBER 5, 2023

This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. There you can see the equations for 24 customer experience metrics expressed in money rather than percent or scores, making financial gains obvious. All of this grows Customer Lifetime Value.

Metrics 62

Metrics Effort Score ROI Policies 62

Customer Bliss

AUGUST 3, 2018

“A very small increase in customer retention can yield a huge impact on profitability.” How Net Promoter Companies Thrive in a Customer-Driven World. Rob Markey is a partner at Bain & Company and leads the customer strategy and marketing practice. Understand How to Develop Customer Loyalty.

Leadership 120

Leadership Chief Customer Officer Social Media Loyalty 120

SmartKarrot

DECEMBER 4, 2020

Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. But as customer retention became a major goal for these companies, customer success ROI started paying off. Importance of measuring customer success ROI.

ROI 10

ROI Measurement Customer Success Return on Investment 10

Gainsight

JUNE 11, 2021

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

Chief Customer Officer 91

Chief Customer Officer Handbook Customer Success Knowledge Base 91

CCO Council

NOVEMBER 2, 2017

CEOs have never responded well when chief customer officers (CCOs) say “Trust me, this is the right thing to do.” One reason is that some customer executives struggle to demonstrate quantifiable ROI for customer initiatives. Why is this so low? And that’s a compelling argument.

Customer Engagement 45

Customer Engagement Chief Customer Officer Engagement ROI 45

Amity

MARCH 22, 2016

SaaS Tattler Issue 79 - Giving Customer Success a Voice at the Executive Table. In an era where the customer experience matters more than ever before, having a voice at the executive table changes everything. Cue the Chief Customer Officer (CCO), breaking down Silos, strapped with customer intuition.

Chief Customer Officer 48

Chief Customer Officer Customer Success Call Center Customer Centricity 48

CX Journey

JUNE 19, 2015

Image courtesy of potiondesign Is your entire company - executives and employees alike - aligned with and around the customer? Do they know who your customers are? Do they understand the customer experience? How are you getting employees immersed in the customer experience? Customer rooms allow them to.

Customer Journeys 80

Customer Journeys Chief Customer Officer Hospitality Customers 80

ChurnZero

DECEMBER 20, 2019

C S starts with investing in leadership defined as such to embed the success mentality into the cultural fabric of the company. Customer happiness and product features won’t float the bill. . Companies are realizing that true growth comes after the customer commits to a partnership. Random acts of C S won’t suffice.

Customer Success 80

Customer Success Chief Customer Officer ROI Sales 80

Gainsight

JUNE 23, 2022

Since SaaS companies grew a lot during that time frame, this means multiples are down even more. The same VCs are looking at portfolio companies that have been or are about to be marked down significantly in valuation. And they are also staring at companies that need to raise money soon, with no path in sight.

Self Service 52

Self Service Financial Chief Customer Officer Sales 52

SmartKarrot

APRIL 6, 2021

If you are a customer success leader who’s being forced to use a sales tool that wasn’t built for you in the first place, we get you. Leaders in a C-suite are uniquely positioned to further company-wide policies and strategies. how to sell your customer success tool to them. They constitute a lion’s share in company profits.

Customer Success 18

Customer Success Software Chief Customer Officer How To 18

CCO Council

MARCH 13, 2016

Despite significant efforts to improve the customer experience, many NPS programs have plateaued and customers complain even louder on social media. Chief Customer Officers (CCOs) are stuck in groundhog day: dealing every day with an endless stream of apologies, billing statement credits, and service recovery efforts.

Chief Customer Officer 40

Chief Customer Officer Customer Experience Banking Culture 40

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Most companies’ event budget is allocated towards prospecting and brand awareness.

Strategy 64

Strategy Marketing Case Study Effort Score 64

ChurnZero

JANUARY 4, 2019

“Over the past 5 years, the majority of Customer Success groups worldwide have become directly involved with managing income streams and profitability to some degree for their companies. 3.) “One customer success trend I’m seeing is the need to develop more repeatable customer education programs.

Customer Success 73

Customer Success Self Service Chief Customer Officer Trends 73

Gainsight

AUGUST 31, 2020

Recently, our Chief Customer Officer, Ashvin Vaidyanathan , met with Mike Rivisto , Senior Vice President, Customer Success, and Services at ServiceChannel along with their Senior Director of Customer Success, Jessica Countess. They were missing the ability to gather the ultimate feedback on customer relationships.

NPS 52

NPS Effort Score Survey Roadmap 52

ChurnZero

JANUARY 4, 2019

“Over the past 5 years, the majority of Customer Success groups worldwide have become directly involved with managing income streams and profitability to some degree for their companies. 3.) “One customer success trend I’m seeing is the need to develop more repeatable customer education programs.

Customer Success 49

Customer Success Self Service Chief Customer Officer Trends 49

Amity

APRIL 25, 2016

Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community. The Customer Success Newsletter. Customer Success Expert - Glide Consulting. Deliver the World's Best Customer Experience. VP of Customer Success - Bluecore.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

SmartKarrot

MARCH 8, 2022

An alumna of Yale and Stanford, Allison has contributed to the Customer Success industry as the COO of Gainsight, a prominent customer success company, and a 1B USD unicorn. She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

ClientSuccess

JULY 23, 2019

From : Natalie Williams ; Director, Customer Success. Company : SmashFly Technologies. What is one important lesson you learned in your early customer success days that has had a positive impact on your career? I’m the first CSM for my company and have been asked to implement a “customer success” program.

Customer Success 44

Customer Success Technology Leadership Chief Customer Officer 44

ChurnZero

OCTOBER 25, 2019

Tell me about all the applications you have in your company and how many of those are getting full 100% effective adoption? And then one of the other things you can do is say well, let me share with you what I see happen with most customers when they go through and implement software and you tell me if this fits your organization.

Customer Success 49

Customer Success System Customers Software 49

ChurnZero

AUGUST 23, 2019

We discussed about how some companies have Sales Ops, Marketing Ops and maybe they have a Revenue Officer and Customer Success Ops, and I really believe that it should be one function if you want to move faster. However, I still believe that the Chief Revenue Officer should own what is needed to drive that revenue.

NPS 40

NPS Customer Success Effort Score Sales 40

SmartKarrot

NOVEMBER 16, 2022

Client success occurs when your clients perceive the ROI (return on investment) they seek from your offering. Keeping customers satisfied is now the job of the client success specialist because customers are expecting more from the things they purchase and because products are becoming more complex. Listening and understanding.

Handbook 10

Handbook Customer Success Chief Customer Officer Analysis 10

ChurnZero

JANUARY 26, 2021

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

Customer Success 98

Customer Success Tools Management Chief Customer Officer 98

Storyminers

JULY 6, 2020

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Thought leaders come in all shapes and sizes. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

SurveySensum

JULY 14, 2020

Founder & CEO of Beyond Philosophy LLC, Colin is recognized as a world thought leader in customer experience. Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. She led CX company-wide for 11 years at Applied Materials. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Thought leaders come in all shapes and sizes. Annette Franz.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Customer Guru

DECEMBER 13, 2017

I, however, believe that customer experience is becoming a part of the boardroom discussion in companies. Looking at the Google search trend also reinforces my confidence in the fact that customer experience will only become more significant and popular in the coming years. Source: Google Trends.

Customer Experience 119

Customer Experience Chief Customer Officer Customer Centricity Infographics 119

ChurnZero

JUNE 17, 2022

Track metrics that represent the customer’s actual progress versus your internal tasks. Your team could hit all their deadlines and your customer may still not realize ROI. Customer Success teams overlook the most important onboarding factor. Track your customers’ reason for purchase. Does it provide ROI?

Metrics 98

Metrics How To Effort Score Self Service 98

Pointillist

JUNE 5, 2019

Customer Satisfaction, Retention, and Lifetime Value Are Linked to a Journey-Based Approach Nine out of ten respondents in our survey say their organizations have adopted a journey-based approach to CX. For example, only 26% say they use revenue as a yardstick to measure customer experience success.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

ChurnZero

JUNE 17, 2022

Track metrics that represent the customer’s actual progress versus your internal tasks. Your team could hit all their deadlines and your customer may still not realize ROI. Customer Success teams overlook the most important onboarding factor. Track your customers’ reason for purchase. Does it provide ROI?

Metrics 52

Metrics How To Effort Score Self Service 52

SmartKarrot

JULY 27, 2020

The 10 Principles Behind Great Customer Experiences – Penned by Matt Watkinson, this book bagged the CMI Management Book of 2014 award as well as the Innovative & Entrepreneurship Category at CMI Awards 2014. Chief Customer Officer 2.0: And how exactly is the customer success salary benchmarked?

Resources 10

Resources Customer Success Chief Customer Officer Customer Retention 10

SmartKarrot

JUNE 5, 2020

With an evolving need of mutually beneficial relationships with their customers, companies are investing more on building a customer success team. These teams are dedicated towards customers achieving their goals. They help customers realize the value of the product which in turn results in achieving customer retention.

Customer Success 10

Customer Success Chief Customer Officer Effort Score Metrics 10