PeopleMetrics

NOVEMBER 9, 2021

Customer experience feedback and market research are not the same thing, BUT that doesn’t mean there aren’t parallels. In this session, we review how market research and customer experience feedback are converging and how you can use this convergence to get the most out of the feedback programs you run. sessions: [link].

Marketing 71

Marketing Customer Experience CEM Feedback 71

PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM).

Measurement 210

Measurement CEM Telecommunications Wireless 210

PeopleMetrics

JUNE 10, 2021

Collecting customer feedback is one thing. Measuring and managing that customer feedback is quite another! And if you want to be customer-centric, you need to make sure you're doing all three. Download the chart from this video. ? ? ?. Discover our award-winning Customer Experience (CX) blog: [link].

Feedback 71

Feedback Management CEM Customer Centricity 71

Responsetek

MAY 8, 2018

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. FIVE CRITICAL PILLARS FOR DESIGNING AN EFFECTIVE CEM PROGRAM. INTRODUCTION.

CEM 40

CEM Strategy Insurance Abandon Rate 40

PeopleMetrics

SEPTEMBER 12, 2019

in person, digital) you have with your customers is key to delivering a memorable customer experience. Native Mobile App: refers to customers who download a company’s iOS or Andriod app, and feedback is gathered about their experience with it. Field Services: customers interact with a company in their home.

Touchpoint 91

Touchpoint Feedback CEM Customer Experience 91

PeopleMetrics

AUGUST 31, 2018

Customer service (CS) is critical for delivering a great customer experience (CX). Customer service is part of the overall customer experience, not the entire customer experience. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC).

CEM 117

CEM Customer Service Touchpoint Exercises 117

PeopleMetrics

JUNE 4, 2019

Who are your customers? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. Enter something called customer lifetime value, or CLV for short.

B2C 122

B2C B2B CEM Airlines 122

PeopleMetrics

AUGUST 21, 2018

As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customer experience alongside NPS. Focus on customer effort. Ask the customer about their overall experience during their most recent visit.

NPS 82

NPS Measurement CEM Survey 82

PeopleMetrics

FEBRUARY 20, 2019

Ten-plus years ago, market research firms offered what was called customer satisfaction tracking, or CSAT for short. Usually on a quarterly basis, they would utilize large telephone interviewing centers for a week or two, calling customers and asking about overall satisfaction levels (usually not most recent experiences).

CEM 94

CEM Software Feedback Call Center 94

PeopleMetrics

JUNE 18, 2019

One year ago today, I launched my book, Listen or Die: 40 Lessons that Turn Customer Feedback into Gold ( check it out on Amazon! ). The goal of the book was to share best practices on how to create a great Voice of Customer (VoC) program. Customers want things to be easy with as little friction as possible.

CEM 48

CEM Chatbots Voice of Customer Software 48

PeopleMetrics

FEBRUARY 2, 2018

The 40 Lessons That Turn Customer Feedback Into Gold. Download the video transcript here. I was inspired to write this book because of another great book that most of you have probably heard of - Outside In: The Power of Putting Customers at the Center of Your Business by Forrester. Why I'm writing Listen or Die!

CEM 70

CEM Video Measurement Software 70

PeopleMetrics

MARCH 12, 2018

Business leaders use this all the time as a way to set standards for performance evaluation on metrics such as Net Promoter Score (NPS) or overall satisfaction; and many look to external benchmarking results as key indicators for how to improve customer experience. Interview the people who are delivering those fantastic experiences.

Net Promoter Score 70

Net Promoter Score CEM Video Hotels 70

CX Journey

NOVEMBER 30, 2016

Image courtesy of GMC Software What are you doing to bring your customer communications into the 21st century and into alignment with customer expectations? Communication is important in any relationship, and it's no less important in the relationship that you have with your customers. Trust keeps customers coming back.

Customer Journeys 80

Customer Journeys CEM Communication Call Center 80

PeopleMetrics

MARCH 26, 2018

Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Optimizing the feedback collection experience.

Touchpoint 86

Touchpoint Feedback CEM Call Center 86

PeopleMetrics

FEBRUARY 21, 2018

Customer Experience often lives within Marketing, but that doesn't necessarily mean that the two are always aligned. Watch this edition of CX Secrets above , or click here to download the video transcript. When advertising doesn't align with experience. Know Your Meme. That’s an extremely dangerous place to be.

Marketing 67

Marketing CEM Advertising Video 67

PeopleMetrics

MARCH 7, 2018

As a CX leader, do you ever feel like you're spending too much time setting up users and dashboards in your feedback management platform when you should be focusing on strategic ways for your organization to improve customer experience? Watch this edition of #CXSecrets above, or click here to download the video transcript.

System 76

System Feedback CEM Management 76

PeopleMetrics

FEBRUARY 12, 2018

Today's CX Secret revolves around the notion of a "Customer Experience (CX) Mindset." High-end hospitality companies have owned the CX space for years because they maintain this mindset that every touch point they have with a customer has to be excellent. Insist on a great experience. Photo by Phanida Bousod on Unsplash.

Hospitality 64

Hospitality CEM e-support Competitive Advantage 64

Confirmit

DECEMBER 4, 2018

For financial institutions, it’s crucial to create strong relationships with customers that promote loyalty and positive word-of-mouth. The competitive landscape means you need to provide outstanding customer experiences to stay ahead. Powering Voice of the Customer Experience Programs.

Financial 40

Financial CEM Loyalty Customer relationships 40

Clarabridge

JANUARY 11, 2017

Customer Journey Map Template. Building a customer journey map is one of the first steps toward effective customer experience management, but it’s hard to know where to start. You need a simple way to visualize each touchpoint and the customer sentiment associated with each one. So, in case you missed it….

Customer Journeys 40

Customer Journeys CEM eBook Social Media 40

PeopleMetrics

MARCH 21, 2018

A stranger's voice would then ask if you had a few minutes to answer some questions about a recent experience you had with a company. We don't receive as many of those phone calls anymore, but we do still hear from companies asking to share our recent experiences either in a way or at a time that is not convenient for us.

Feedback 82

Feedback CEM Video Social Media 82

PeopleMetrics

JULY 10, 2018

Listen to any company in almost every industry, and you’ll undoubtedly hear phrases like customer-centric and customer-focused touted as top priorities. I often get feedback from our clients’ employees who say they don’t know what it means to be customer-centric and certainly don’t know how to practice it. Here’s the deal.

Customer Centricity 66

Customer Centricity CEM Touchpoint Social Media 66

Clarabridge

OCTOBER 27, 2015

Provide a better customer experience (CX) , and your business will do better. But research shows that 45% of organizations actually find it very difficult to tie customer experience investments to business outcomes.*. This does not mean that their customer experience management (CEM) initiatives are failing.

CEM 40

CEM Customer Retention Financial Report 40

PeopleMetrics

JULY 31, 2018

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. There is gold in each comment that customers share with you. Unstructured customer feedback is key to unsolicited feedback as well, especially social reviews.

Analytics 79

Analytics CEM Telecommunications Hotels 79

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

SurveySensum

APRIL 21, 2023

Formstack is an online survey builder that helps businesses create custom forms, surveys, quizzes, and more. This includes weak customer support, limited integrations, and a steep learning curve. Customer reviews offer valuable insights into a product’s pros, cons, and evolution. Inmoment Contact for details 4.7 (5)

Survey 52

Survey Multi-Channel Analysis Tools 52

Responsetek

MAY 4, 2018

One study cited by Schwartz, the “Jam Study”, revealed an experiment conducted in 2000 by psychologists Sheena Iyengar and Mark Lepper. They set up a display of premium jams at a gourmet food store with the ability for customers to try each of these luxury jams. Similar results have been seen in practice across multiple categories.

CEM 40

CEM Consumers Brands Automotive 40

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

PeopleMetrics

SEPTEMBER 24, 2018

However, market research and Voice of the Customer (VoC) are not the same. Market Research vs. Voice of the Customer (VoC). Market researchers usually reach out to a small sample of customers for feedback, then focus on aggregate results and trends. Voice of the Customer. Click here to download the book.

CEM 226

CEM Marketing Advertising Study 226

PeopleMetrics

MARCH 4, 2020

Here's how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. In other words, operators are able to “close the loop” with the customer, resolve any issues, and reduce the chance of churn. Download : The Closed-Loop VoC Process Map.

ROI 83

ROI CEM Software Feedback 83

PeopleMetrics

MARCH 1, 2018

In this edition of #CXSecrets, I'm going to reveal how measuring customer experience can help companies more accurately predict long-term revenue. Watch this edition of #CXSecrets above, or click here to download the video transcript. You risk losing your best customers. Their Customer Lifetime Value going to zero.

Measurement 97

Measurement CEM Touchpoint Video 97

PeopleMetrics

APRIL 9, 2018

Like many of my peers, I too broke into the customer experience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. So why does the transition from market research to customer experience come so naturally to CX professionals?

CEM 70

CEM Marketing Voice of Customer Video 70

PeopleMetrics

AUGUST 7, 2018

In fact, NPS is regularly reported in some quarterly results, and it has become the de facto standard for how well companies are doing with their customers. NPS is a single question that asks the customer, “How likely are you to recommend (company) to a friend, colleague, or family member, on a scale of 0 to 10?”. Your NPS is 75.

NPS 70

NPS Net Promoter Score CEM Metrics 70

PeopleMetrics

JULY 23, 2018

The best VoC programs are squarely focused on integrating all types of customer feedback related to the customer experience. The result is that VoC becomes the single source of truth for all experiential customer feedback. And a key part of making this happen is your VoC software platform. It is an absolute must.

Feedback 72

Feedback CEM Hotels Software 72