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How to Create a Customer Insight Strategy

Lumoa

When it comes to customer experience and your customer insight strategy , it’s no different. What are customer insights? By learning the ins and outs of your customers’ experiences, desires, and expectations of your product you can create a strategy to wow them. Why Build a Customer Insight Strategy?

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How Marmalade Insurance has utilised customer feedback software to help improve CSAT and increase their NPS

customer sure

The proof is in the results, with Marmalade Insurance reporting an improvement in Customer Satisfaction (CSAT) of 16%, going from 75% to 87%, as well as a 7% increase in Net Promoter Score (NPS), now sitting at 73 for customers who have purchased online. And we have a heap of case studies to prove it.

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4 case studies to prove the value of Net Promoter Score

delighted

The value of a strong Net Promoter Score (NPS) is that it can indicate if your business is delivering on the promises that it’s making to customers. For instance, high NPS scores positively correlate to customer retention, referral acquisition, and strong brand awareness. What is NPS? How is it measured?

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Find out how Agendor uncovered critical customer insights with NPS® Surveys

Survicate

Survicate customer since: February 2018. Survicate NPS ®. How Agendor keeps improving their product with Survicate Website Surveys, and how a Product Management NPS ® Survey can be used to improve the work of the entire company. This, in turn, resulted in a low response rate and inaccurate NPS ® data. Online CRM.

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The Best CX Leaders ROCK at These 3 Things

Experience Investigators by 360Connext

ANY consistently measured score, whether it’s Customer Satisfaction ( C-Sat) or Net Promoter Score (NPS), or some combination of things, is better than nothing. If you can track scores on an ongoing basis, you can discern what customers are trying to tell you. Is that NPS score declining in the same month every year?

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It’s Time to Be Honest About the People in Your Experience

Experience Investigators by 360Connext

Several customer experience case studies confirmed this idea at Medallia’s Experience 2017 conference. They are valuable reminders of how customers are people, and they respond best to people who understand their situation, and better yet, understand how important their roles are in delivering an exceptional experience.

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RS Components: Using Text Analytics to Drive Action

Confirmit

When RS Components initiated a strategic Voice of the Customer (VoC) program with Confirmit, its aim was to regularly and consistently capture customer insight that it could use to improve the customer experience across the organization. Voice of the Customer Case Studies. The focus is on action.