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Case Studies in Smart Customer Engagement

SuiteCX

Here are a few case studies: Start with the brand promise. This is the very beginning of the effort to engage with customers and create an emotional connection. They expect a connected experience across devices. Do you have a clear brand promise that you are communicating consistently? Do not collect data for data’s sake.

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty. Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. Old Navy: The Power of Nostalgia.

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Top 5 Customer Service & CX Articles for Week of June 10, 2024

ShepHyken

Customer Loyalty Stats in 2023: Loyal Customers Spend More! My Comment: There is a theme to this week’s Top Five articles: customer loyalty. Unlocking Customer Loyalty: 5 Core Motivations Powering Personalized Marketing by Alicia Arnold (MarTech) Personalized marketing taps into core human desires.

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All About Connect: Optimove’s User Conference, March 20-21, 2024, in London

Optimove

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Optimove Connect 2024 is the two-day event where global marketers exchange best practices, learn and discover the latest strategies and solutions, and spark new ideas. If you’ve secured your spot – you are ready to connect!

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Leveraging Customer Experience in the Retail Sector. Case study by John D Hudson

CX Centric

This case study is an extract from The Customer Experience Playbook by Jonathan Daniels. More so, to achieve service success, as CX-Centric we put much more emphasis in a manager to synthesise the Customer Experience across all touchpoints (online, in-store etc) as this helps elevate Customer Loyalty.

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Case Study; What Implicitly Drives a Brilliant Customer Experience

Maru Group

But how do brands ensure their customer experience cuts above the competition and pulls the right emotional triggers to drive long-term loyalty? It means that just measuring one-time touchpoint experiences, brands can’t accurately measure customer loyalty – or understand which CX elements will have the biggest impact on repeat visits.

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Case Study; What Implicitly Drives a Brilliant Customer Experience

Maru Group

But how do brands ensure their customer experience cuts above the competition and pulls the right emotional triggers to drive long-term loyalty? It means that just measuring one-time touchpoint experiences, brands can’t accurately measure customer loyalty – or understand which CX elements will have the biggest impact on repeat visits.