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Top 5 Customer Service & CX Articles for Week of March 4, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. What Exactly Is Customer Experience? by Annette Franz (CustomerThink) Customer experience is the sum of all the interactions (including with product and price!) Here are my top five picks from last week.

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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72
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Research: How the Retail Customer Service Landscape Has Shifted

Kustomer

Of those who report an increase in online shopping, a whopping 85% plan to continue shopping online more often in the future. Customers no longer see relationships with retailers as transactional — they see brands as an extension of their identity. The Online Retail Opportunity. The Need for Speed.

Retail 98
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How Understanding Shoppers Can Save Retail

C3Centricity

So if bricks and mortar stores are in difficulty, are we helping our customers to buy online? Capturing Customer Data. Online, even more than offline depends upon capturing customer data. We collect masses of information from our (potential) customers and then probably do very little with it all.

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AI in Customer Experience – should I stay, or should I go?

ECXO

1710668672319 AI in Customer Experience – should I stay, or should I go? One area where AI has already made a significant impact though is in customer experience. The concept of hyper-personalization, which involves creating a personalized experience for each customer, has become a reality, thanks to AI technologies.

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Does your company need an online reputation manager?

BirdEye

With the rise of social media and customer reviews, an online reputation manager has become an essential role for organizations looking to maintain a positive online presence. Investing in this position can help you attract new customers and protect your brand’s online reputation.

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How retail brands are adapting the Black Friday shopping experience for 2020

Qualtrics

Brands will have to adapt to a very different Black Friday this year, with safety a key priority. If you think of ‘Black Friday’, you think of crowds of customers snapping up products at amazing discounts before Christmas. In fact, for some brands, ‘Black Friday’ has already begun. This year is different. Two weeks early.

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