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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 119
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Top 5 Customer Service & CX Articles for Week of March 4, 2024

ShepHyken

And just as important, is to understand what customer experience is not, which Annette also shares. The 2024 United States Consumer Trends Index Report uncovers several notable differences brands must consider. Customers/consumers expect more from the companies and brands they choose to be loyal to.

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How Understanding Shoppers Can Save Retail

C3Centricity

According to MarketingCharts.com, shoppers now believe that their data benefits companies and brands more than it does themselves. In the Janrain report “Brand Trust Survey” 48% of US internet users try to buy exclusively from companies they trust to protect their personal data. Source: MarketingCharts.com.

Retail 218
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Research: How the Retail Customer Service Landscape Has Shifted

Kustomer

Of those who report an increase in online shopping, a whopping 85% plan to continue shopping online more often in the future. Customers no longer see relationships with retailers as transactional — they see brands as an extension of their identity. The Online Retail Opportunity. The Online Retail Opportunity.

Retail 98
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Does your company need an online reputation manager?

BirdEye

This can involve responding to customer reviews, engaging with followers on social media, and reporting on the analytics of all your online marketing activities. Effective online reputation managers can gauge sentiment around a brand to steer conversations in a more positive direction. Reputation management is more reactive.

Company 98
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How retail brands are adapting the Black Friday shopping experience for 2020

Qualtrics

Brands will have to adapt to a very different Black Friday this year, with safety a key priority. In fact, for some brands, ‘Black Friday’ has already begun. In fact, for some brands, ‘Black Friday’ has already begun. In fact, quick pick up and less people might even improve their experience. This year is different.

Retail 26
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AI in Customer Experience – should I stay, or should I go?

ECXO

With AI-powered technology, companies can create a seamless, personalized experience that fosters brand loyalty, enhances customer satisfaction, and drives business growth. This data, when analyzed, provides deep insights into the customer’s preferences, enabling brands to cater to their needs more effectively.