Kustomer

MARCH 23, 2022

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. What is a Brand Ambassador? A brand ambassador is someone who promotes your product or service in their interactions with other people via relevant communication channels.

Brands 98

Brands Social Media Loyalty Omni-Channel 98

SuiteCX

MAY 25, 2016

Here are a few case studies: Start with the brand promise. Do you have a clear brand promise that you are communicating consistently? Telling the brand story is a way to help define your brand and bring it alive for your target audience. A great example of a brand that is living their promise is The North Face.

Case Study 100

Case Study Study Customer Engagement Engagement 100

Michelli Experience

JULY 5, 2016

While I have many mentors when it comes to business success, branding, and customer experience delivery, seldom do I look to actors or actresses to give me wisdom in these areas. Recently, however, I was taken aback by the succinct and powerful branding perspective offered by Will Smith. 3 Try to improve lives.

Brands 140

Brands Entertainment Customer Expectations Meeting 140

C3Centricity

JULY 8, 2020

We have gone from information to entertainment, from push to pull, and from “ours” to “theirs.” 9 Essentials of a Customer Centric Website. Checking a website is often the first step a customer makes when they are interested in a brand or manufacturer. It’s for the customer, not (just) you.

Engagement 207

Engagement Entertainment Customer Centricity Social Media 207

CSM Magazine

SEPTEMBER 8, 2023

Quizzes that lead to personalized product recommendations , polls that gauge customer preferences, or interactive videos that allow users to choose their narrative; the options are boundless. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Bold360

AUGUST 18, 2020

Digital-first customer engagement has never been more important than today, especially amidst a business landscape shaped by COVID-19 where the majority of customers are working remotely, purchasing products online, streaming entertainment, and engaging with brands from their homes.

Self Service 52

Self Service Customer Engagement CEM Engagement 52

Storyminers

JUNE 3, 2022

Because CX gives us the opportunity to use customer experience as a company’s strategy , to differentiate its brand , and to bring greater value to customers and to shareholders at the same time. After all, customers prefer buying experiences over selling experiences. Powerful combination! Because it works.

Trends 147

Trends Customer Experience Wireless Entertainment 147

Alida

OCTOBER 4, 2016

In particular, insight communities —private, online communities made up of carefully selected groups of customers who develop long-term relationships with brands—are now used by hundreds of customer-centric global brands. To get the most business value out of your online communities, you must work to keep members engaged.

Engagement 250

Engagement Strategy Entertainment Exercises 250

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite.

Technology 59

Technology Tourism Travel Entertainment 59

Lithium

JUNE 22, 2022

The days of ad views equaling positive customer engagement are over. When we apply this term to the marketing world, an idea blossoms that marketers must invent new ways to constantly evolve and remain culturally relevant enough for customers to engage with what they have to say. So, what sets the great brands apart?

Entertainment 98

Entertainment Video Social Media Advertising 98

CSM Magazine

APRIL 25, 2024

Standing out in a Crowded Market With thousands of options just a click away, differentiating your brand in a saturated market is increasingly difficult. The challenge lies not only in offering unique products or services but also in crafting a distinct brand identity.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

Experience Investigators by 360Connext

APRIL 30, 2015

We know this technique as the peak-end rule , which not only helps retain customers after things go awry, but often has the power to forge stronger loyalty from an otherwise bad experience. Letting customers call the shots. Michaels put some real thought into this- not as an exit point, but as an important customer touchpoint.

Brands 110

Brands Retail Consulting Touchpoint 110

ClientSuccess

JUNE 27, 2018

While we wouldn’t recommend trying to execute any extremely important workflows or projects during this time, it doesn’t mean you have to stop engaging with customers all together. Summer is the perfect time to try out new ideas, test new workflows, and wow your customers with new content. Plan Long-Term Programs.

Customer Engagement 40

Customer Engagement Engagement Entertainment Case Study 40

SurveySparrow

JULY 3, 2021

Customer experience wasn’t always the trendy topic it is today. Brands typically prioritized competitive pricing and product development over the actual experience of their customers. So why is customer experience significant all of a sudden? Because consumers expect more from brands than ever before.

Brands 59

Brands Customer Experience Customer Journeys Social Media 59

SurveySparrow

DECEMBER 13, 2022

This is a great way to entertain existing followers and attract new ones. This is a safe strategy to choose if you are wondering how to get more followers on Instagram because influencers will introduce your brand to their audience that trusts their judgment largely. Engagement helps you reach more people. Regularity.

Tips 52

Tips Engagement Entertainment How To 52

TechSee

APRIL 28, 2020

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. In the near term, these experiences will often be centered around immersive technologies such as AR, which has evolved beyond the entertainment space into a powerful customer service tool.

Customer Journeys 124

Customer Journeys Multi-Channel Strategy Omni-Channel 124

BirdEye

DECEMBER 30, 2023

Did you know that a mere post of only 280 characters could unlock your brand’s potential? With a vast audience of nearly 240 million daily active users, Twitter – currently called ‘X’ – has become a rich platform for brand exposure and customer interaction. In fact, 80% of Twitter users actively discuss brands.

How To 109

How To Social Media Advertising Analytics 109

ShepHyken

JULY 12, 2021

3 Projects to Help You Deliver Good Customer Service Daily (+ Resources) by Laura Krajewski. Sharpen) Microsoft says 90% of Americans use good customer service as a factor when deciding whether to do business with a company. Why would customers stay loyal to brands that are slow or can’t offer help? Pun intended!)

Customer Service 128

Customer Service Self Service Retail Entertainment 128

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. It evens the playing field and allows you to compete with bigger brands. You can engage audiences at every stage.

Marketing 93

Marketing Social Media B2C Advertising 93

Alida

OCTOBER 23, 2017

Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality.

ROI 153

ROI Customer relationships Insurance Advertising 153

Lithium

AUGUST 9, 2022

The days of ad views equaling positive customer engagement are over. Brands have taken various approaches to TikTok content , and many have found success in crafting traditional TikToks rather than ads you might see before watching a youtube video. Other brands are… well… struggling to achieve their customer engagement goals.

Entertainment 52

Entertainment Video Social Media Advertising 52

ShepHyken

SEPTEMBER 15, 2023

With the variety of online products and services, customer expectations are constantly growing. Consumers expect brands to offer them memorable and meaningful experiences. And this doesn´t just impact initial interactions but contributes to customer retention, too.

Marketing 61

Marketing Customer Experience Communication Entertainment 61

Lithium

MAY 2, 2023

Suddenly every brand now had a mainline into their customer’s entertainment feeds. While it’s easy to produce a well-crafted video or text ad, the ability to market in real-time is brand new in the marketing world. Khoros Community Classic 23.3 Got questions about Aurora?

Entertainment 52

Entertainment Social Media Analytics Brands 52

SurveySparrow

SEPTEMBER 5, 2023

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. Consider your favorite coffee shop.

Automotive 52

Automotive Trends Strategy Customer Experience 52

Storyminers

JANUARY 12, 2017

Because CX gives us the opportunity to use customer experience as a company’s strategy , to differentiate its brand , and to bring greater value to customers and to shareholders at the same time. After all, customers prefer buying experiences over selling experiences. Powerful combination! Because it works.

Trends 171

Trends Customer Experience Wireless Entertainment 171

Happy or Not

FEBRUARY 26, 2024

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. For example, host themed nights, let live music into their palates, and spark laughter with interactive entertainment.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

BirdEye

AUGUST 16, 2023

To make a notable impact, you must schedule Instagram posts, especially if you’re trying to keep your customers engaged. That’s because your customers consistently expect fresh, informative, and interesting posts from you. Always aim for memorable, witty, or thought-provoking posts that fit right in with your brand.

Social Media 52

Social Media Entertainment Video Brands 52

Michelli Experience

MARCH 25, 2016

Living in the information age where there’s YouTube, from which hours are consumed for entertainment, as well as different social media platforms like Facebook and Twitter—everything has evolved to accommodate a more visual and tech-savvy generation. When people call support centers, it’s because they need certain information.

Video 100

Video Entertainment Customer Service Social Media 100

Lithium

AUGUST 24, 2022

Suddenly every brand now had a mainline into their customer’s entertainment feeds. While it’s easy to produce a well-crafted video or text ad, the ability to market in real-time is brand new in the marketing world. The question becomes, how does a brand create a well-crafted but still relevant ad in real-time?

Marketing 52

Marketing Social Media Video Entertainment 52

Currency Alliance

AUGUST 16, 2019

From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. To the majority of less-frequent customers, these partnerships are not only impersonal, but many are downright irrelevant.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

C Space

APRIL 3, 2020

These brands’ CMOs, CEOs and COOs need to communicate detailed instructions and updates to their customers regularly. What does an authentic communication from your brand include? What is a relevant piece of content or information for your customers right now? Short-term. Medium-term.

Entertainment 75

Entertainment Communication Healthcare Strategy 75

Quadient

JANUARY 21, 2022

Organizations engaging in personalized communications are seeing great results across the entire customer lifecycle; particularly, an increase in engagement. Engagement is crucial in determining the overall policyholder experience and the depth of relationship they have with your brand. . Know your audience.

Insurance 52

Insurance Video Customer Journeys Customer Experience 52

Quadient

JANUARY 21, 2022

Organizations engaging in personalized communications are seeing great results across the entire customer lifecycle; particularly, an increase in engagement. Engagement is crucial in determining the overall policyholder experience and the depth of relationship they have with your brand. . Know your audience.

Insurance 52

Insurance Customer Experience Customer Journeys Self Service 52

LiveChat

DECEMBER 9, 2016

So, what do you do to keep your customers engaged over the years ? Customer engagement strategies. Customer engagement is the process of actively nurturing and managing relationships with customers. Numbers lower than 9 indicate that you need to work on their satisfaction and engagement.

Customer Engagement 28

Customer Engagement Engagement Strategy Social Media 28

Qualtrics

JUNE 6, 2019

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Brands 33

Brands Leadership Consulting Travel 33

Eptica

MARCH 31, 2016

Author: Dharmesh Ghedia With an increasing amount of our time spent online, company websites are now more often than not the first port of call for consumers looking for information from brands. Being able to find answers to their questions quickly is therefore a vital part of the customer experience.

Self Service 48

Self Service Customer Service Entertainment Fashion 48

Michelli Experience

NOVEMBER 21, 2017

An emotionally engaging in-store experience. The brand to which I am referring is Family Video Movie Club , a 775 store chain with locations across the US and Canada. Since its inception in 1978, Family Video has consistently focused on its mission: To be our customers first entertainment choice.

Video 145

Video Leadership Entertainment Financial 145