Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 54

ROI Study Financial Loyalty 54

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 48

ROI Effort Score Study Financial 48

ClearAction

SEPTEMBER 3, 2018

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Waiting and rephrasing are customer realities that may exceed their expectations. Lynn Hunsaker.

Customer Care 54

Customer Care Customer Centricity Metrics Social Media 54

Lumoa

APRIL 18, 2023

And customer-centric companies have been using surveys to understand customer needs for even longer than that. Surveys are great tools because collecting Voice of Customer feedback is a vital part of understanding your customers better. They make it easier for you to deliver a consistent delight.

Analytics 208

Analytics Customer Experience Management Net Promoter Score 208

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

ClearAction

MAY 14, 2024

Higher internal engagement in using customer insights for seamless journeys? In this Part 2 of 3 article series, we’re building on the 8 points explained in Better Measurement : 8 Voice of Customer Keys to CX ROI. It may be one of the best indicators of customer-centric culture maturity.

Customer Centricity 48

Customer Centricity Survey Voice of Customer Customer Insights 48

Second to None

MARCH 5, 2018

Too often, brands will create an over-arching strategy that places profit as the number one priority. Brands that do manage to place providing value to customers at the center of their strategy will be revealed as leaders in their respective industries. Channel P&Ls Versus Customer P&Ls . How, you might ask?

Brands 54

Brands Retail ROI Metrics 54

GetFeedback

MAY 9, 2019

Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . That’s because a bad customer experience interrupts our day. We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Second to None

MAY 8, 2018

No other marketing tactic comes close to matching this ROI. Emphasizing the customer journey is key to planning an email marketing strategy that yields similar results. There’s a lot of distracting content online, and sustaining a customer’s attention long enough that they make a purchase is difficult.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? They are twice as likely to identify and solve product issues and to make strategic decisions more customer-centric. 2) Focus on customers’ expectations.

ROI 54

ROI Feedback Survey Financial 54

ijgolding

JUNE 9, 2015

You must absolutely believe that enabling an organisation to be more customer centric is the ‘right thing to do’ – right for the customer; right for the employee; and right for the shareholder. Not only that, the Customer Experience is not the responsibility of a CXP – it is the responsibility of the WHOLE ORGANISATION.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

GetFeedback

NOVEMBER 4, 2019

Surveys like Customer Satisfaction Score (CSAT), Customer Effort Score (CES) and Net Promoter Score (NPS) have become ubiquitous with listening to customers. . However, while 78% of brands are measuring customer loyalty via these three metrics, very few businesses believe they are gaining any real insight from the results.

B2B 150

B2B Company Effort Score Multi-Channel 150

ClearAction

AUGUST 22, 2020

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs. Internal Branding.

Customer Experience 77

Customer Experience Customer Centricity Policies Innovation 77

Second to None

MARCH 14, 2018

By converting these channels into experiential destinations, you are proving to your customers that your relationship goes beyond simply being transactional. To prove the ROI of live engagements, marketers must set the stage for data collection and funnel tracking. Is the point to increase brand awareness or social reach?

Strategy 54

Strategy ROI Social Media Return on Investment 54

ClearAction

JANUARY 6, 2021

But the nature of customer experience is long-horizon, not instantaneous. Relationship strength is your aim for recurring ROI on your customer experience efforts. How many Promoters are among your core-growth customers, and vice-versa? 13) Stop obsessing about customer journey maps.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

ECXO

DECEMBER 20, 2023

Marketers, and enterprise software vendors from dta and analytics to voice of customer, have spent the past 20 to 30 years trying to work out how to get it right – with mostly disappointing results. This makes it easier to prove ROI. Develop shared use cases Remember the customer should be at the centre of everything.

Customer Experience 52

Customer Experience Effort Score B2B ROI 52

ijgolding

JANUARY 15, 2016

Over the last few years, many experienced business people all over the world have been working hard to create, nurture and develop a brand new profession. The Know It All’ – this type of company does not think it needs to ‘do’ Customer Experience because ‘we already do it’; or ‘we do not need to do it’. Customer Experience Strategy.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Centricity Government 120

RapportBoost

DECEMBER 10, 2018

Joining us today would be Tony Medrano; CEO of RapportBoost AI , the leading conversational sales analysis platform for brands that use chips, SMS and messenger tools to engage customers. But at the same time, it is like the real ROI gain as well. I would like to start introducing our speakers for today’s webinar.

Contact Center 40

Contact Center Customer Centricity Omni-Channel Chatbots 40

Comm100

APRIL 26, 2020

In fact, according to Forrester , 72% of businesses say that improving the customer experience is their number one priority. And by the close of 2020, CX is forecast to overtake product and price as the key brand differentiator, according to Jacada Group. It can be tricky to isolate the actions that will result in maximum ROI.

Omni-Channel 130

Omni-Channel Culture Customer Centricity Self Service 130

CX Journey

APRIL 28, 2015

One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” That's not a purpose; that's an outcome of creating customers. Focus on the customer, on creating customers, and the profits will come.

Customer Experience 80

Customer Experience ROI Financial Customers 80

Second to None

APRIL 4, 2018

Creating loyalty amongst your target customers serves a challenge for brands in any industry, and ultimately, those organizations that do inspire customers to return to their brand are positioning themselves for continued success. Here is where email marketing comes into play.

How To 54

How To Retail Effort Score Voice of Customer 54

Second to None

AUGUST 26, 2019

While success in CX is won from a collection of purposeful, driven actions, there are a couple key obstacles that often keep brands out of the competition all together. 2] This leads us to the second issue that keeps brands from creating a stellar CX program. Why do so many seemingly valiant efforts fall short? Lack of Ownership.

Strategy 72

Strategy Chatbots Innovation Metrics 72

Second to None

JULY 31, 2018

He helps small & medium enterprises to grow their business and overall ROI. . What makes live chat such an enthralling tool for customers? In addition, for all the converted users who started with a live chat you have an actual journey to see their entire interaction with the brand.

Study 59

Study Voice of Customer Consulting Brands 59

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

ClearAction

JANUARY 20, 2020

CXM closes the gap between value proposition and value delivery toward customers’ outcomes. closing the brand-customer gap or matching realities and expectations per customers’ viewpoint). How customers see your contribution to what they want in their life/business. 14) Use Customer Lifetime Value.

Customer Experience 120

Customer Experience Analysis Metrics Customers 120

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

ClearAction

JANUARY 20, 2020

CXM closes the gap between value proposition and value delivery toward customers’ outcomes. closing the brand-customer gap or matching realities and expectations per customers’ viewpoint). How customers see your contribution to what they want in their life/business. 14) Use Customer Lifetime Value.

Analysis 90

Analysis Metrics Customers Customer Experience Management 90

Alida

NOVEMBER 8, 2017

She joins Vision Critical with more than 14 years’ experience in driving customer experience programs, delivering successful initiatives and aligning departmental silos around the voice of customers. Why is it important to have customers at the heart of decision-making at a strategic level?

Chief Customer Officer 50

Chief Customer Officer Customer Centricity Strategy Leadership 50

CSM Magazine

AUGUST 22, 2019

The customer service department is too often referred to as “just a cost center”. As experience overtakes price and product as a key brand differentiator, customer service is being recognized as the face of, and driver for, organization-wide strategy.

Customer Service Strategies 40

Customer Service Strategies Meeting Strategy Customer Service 40

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. Currently working at Qualtrics as a Sr. LinkedIn : [link] /.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Qualtrics

OCTOBER 23, 2019

million – which is an ROI of 633%. As we move further into an economy driven by experience, companies must actively manage key experiences for their customers and their employees. – Excerpt from Qualtrics customer survey interview. Qualtrics, as an organization, is beyond just a survey platform. .

Study 30

Study Consulting ROI Survey 30

ChurnZero

FEBRUARY 26, 2021

Generally, the [CSM’s] sentiment is ‘I don’t want to ask my customers for another favor. To bridge that gap and drive goodwill across the organization, Sana recommends incentivizing CSMs for not only driving ROI for their book of business but also for other internal functions. It’s a huge [customer] lifecycle,” says Matt.

Customer Success 59

Customer Success Company Management Roadmap 59

ClearAction

JANUARY 16, 2016

New Wisdom for Voice of the Customer. Voice-of-the-Customer is central to most customer experience strategies. Find out what the customer thinks and increase the number of voices in favor of your brand. Customer-Centricity by Discerning Customer Satisfaction Outcomes Versus Enablers.

Customer Experience Management 48

Customer Experience Management Customer Journeys Policies Customer Centricity 48

SuiteCX

MARCH 31, 2015

Establishes standards, data and tech platforms across enterprise. Customer Centric Center of Excellence by BU Centralized team which establishes some common technology, processes, metrics, data and customer experience governance. Collaboration across locations.

Customer Journeys 100

Customer Journeys Government CEM Omni-Channel 100

ClearAction

FEBRUARY 23, 2015

We think the customers' experience is about touchpoints with our company, but that's just one of many aspects of a customers' experience! Customer journey maps are a means to an end, not an end in themselves. Contact the author, Lynn Hunsaker , to find out how to customize these practices to your situation.

Customer Journeys 48

Customer Journeys Customer Experience ROI Customers 48