NetBase

JULY 20, 2020

Social Media Analytics is often misunderstood, because the social media itself is misunderstood! Social media isn’t about brands. And it’s a place for brands to observe these interactions and connect with consumers. This is where Social Analytics comes into play.

Social Media 104

Social Media Analytics Net Promoter Score Analysis 104

NetBase

SEPTEMBER 10, 2020

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

Social Media 56

Social Media How To Metrics ROI 56

NetBase

APRIL 25, 2019

Spring is a great time to perform a social media audit , to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. Which tools are best for assessing your social performance? Why perform a social audit?

Social Media 83

Social Media Tools Multi-Channel Analytics 83

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? Here’s why – and how any brand can go about it. The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers.

Social Media 53

Social Media Brands Analytics Consumers 53

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 99

Social Media Analytics Tools Marketing 99

GetFeedback

AUGUST 16, 2018

But when it comes to service quality, how do you measure where you really stand with customers? Here’s a look at the top 11 customer service metrics you should start measuring today. How can you quantify how customers feel about your brand? To measure customer happiness, turn to CSAT, CES, and NPS. How do you measure it?

Metrics 199

Metrics Measurement Net Promoter Score Customer Service 199

NetBase

JANUARY 8, 2019

Social media monitoring is not the same as social media listening, and you may be confusing the two! or maybe you’re a Bird Box fan and possess the wildly unlikely ability to navigate social blindfolded. The social intelligence ahead of the event was not strong there. Does it really matter if you are?

Social Media 91

Social Media Analysis Brands Measurement 91

Lumoa

JANUARY 15, 2024

This article will explore ways to leverage conversational commerce to improve customers’ experiences with your brand. Of course, chatbots can’t answer every query. Just as you may post on multiple social media platforms, you should utilize different communication channels. In This Article: What is Conversational Commerce?

Customer Experience 208

Customer Experience Chatbots How To Net Promoter Score 208

InMoment XI

OCTOBER 10, 2023

The Importance of Measuring Customer Service Metrics Customer service metrics are the backbone of any successful customer-centric strategy. By accurately measuring these metrics, businesses can transform their customer interactions, fostering loyalty and driving revenue. What Exactly Are Customer Service Metrics?

Metrics 260

Metrics Net Promoter Score Customer Service Effort Score 260

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 85

Social Media Analytics Tools Marketing 85

Lumoa

DECEMBER 15, 2022

they could then write an informative blog post or create helpful social media content to attract more potential clients. These one-off surveys provide more comprehensive insights into how customers feel about their experience with a brand. Plus, look at how to create a VoC strategy from scratch in five simple steps.

Voice of Customer 236

Voice of Customer Analytics Social Media How To 236

NetBase

OCTOBER 8, 2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Social media continues to grow in importance.

Social Media 57

Social Media Marketing Report Brands 57

InMoment XI

JULY 13, 2022

Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. NPS is a metric designed to measure customer experience. They generally have a positive view of your brand (meaning if they do contact you with a complaints, they’re often more forgiving). Detractors.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

ReviewTrackers

MARCH 3, 2021

Is your business or brand well-known online? What kind of content appears on search engine results pages, review sites and social networks whenever your business or brand name is being searched? To start with, however, it’s great to have an idea of how exactly one measures online reputation. Google PageRank. Klout Score.

Metrics 123

Metrics Measurement How To Social Media 123

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge.

Social Media 73

Social Media Insurance Marketing Policies 73

Experience Investigators by 360Connext

MAY 7, 2024

Of course, many of us are still early in our AI adoption journey, and we have plenty of other priorities. AI analyzes individual purchase history, browsing behavior, and social media activity to craft experiences that resonate on a one-to-one level. How can you measure its success compared to before?

Strategy 143

Strategy Customer Experience Self Service How To 143

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

NetBase

JULY 22, 2019

Social Media Analytics , powered by Next Generation AI , comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most want to target. Social Media Analytics Strategizing Starts Here. Updated July 2019.

Social Media 61

Social Media Analytics How To Entertainment 61

Beyond Philosophy

FEBRUARY 15, 2024

You should also measure the effects of the emotions you choose. Like your employees who pick up on words and phrases intuitively, AI will hear signals in customers’ communications, their comments on social media, the number of times they call the call center, the type of call it is, and other details. Click here.

Connections 88

Connections Loyalty Brands How To 88

LiveChat

APRIL 21, 2017

In social media world, many individuals are much more popular than brands themselves. They are so recognizable in social media that we might get interested in a company thanks to them, and not the other way around. Gary Vaynerchuck from Vayner Media? But do we see posts from brands that we observe?

Social Media 46

Social Media Brands Strategy Advertising 46

Education Services Group

AUGUST 18, 2021

One frequently underutilized channel to gather this invaluable intelligence is social media. Of course, marketing usually takes the lead when it comes to publishing, monitoring, and reporting on social media, but Customer Success stands to gain a lot by keying into what’s happening on these channels.

Social Media 52

Social Media Strategy Customer Success Survey 52

Gainsight

JUNE 13, 2024

You measure success: Just like your Product team uses insights and feedback to iterate your product, you’re using—or will use—learning and business-level metrics to gauge the impact of your academy. Here’s a new course (or related resources) we think you’ll love.” but the courses promoted within.

Social Media 52

Social Media Course Case Study Chief Customer Officer 52

Storyminers

APRIL 6, 2020

The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help. Use your social media accounts, write a brief newsletter, and use any free email marketing service to inform your customers. Sainsbury’s.

Brands 147

Brands How To Policies Course 147

BirdEye

OCTOBER 17, 2023

In 2023, AI has made significant developments, particularly in branding. It has helped marketers enhance and streamline the brand-building process by enabling personalization, automating content creation, and providing valuable customer insights. AI plays an integral role in simplifying and enhancing brand-building responsibilities.

Brands 57

Brands Social Media Multi-Channel Tools 57

InMoment XI

JANUARY 2, 2023

When you start your CX efforts, you need to consider how to measure it. Of course, no single metric is going to give you a complete picture, and you will have to discover how to adapt the big three to your business case. With new technology and social media, we have more ways than ever before of interacting with our customers.

Net Promoter Score 295

Net Promoter Score NPS Metrics Effort Score 295

NetBase

APRIL 25, 2019

Spring is a great time to perform a social media audit , to check in and ensure your brand goals are on track for the next quarter – headed towards back-to-school campaigns and ultimately the holiday season. Which tools are best for assessing your social performance? Why perform a social audit?

Social Media 66

Social Media Tools Multi-Channel Analytics 66

PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). So, what is CX measurement or VoC? In this example, VoC would reveal negative customer sentiment immediately, allowing the telecommunications company to course-correct.

Measurement 210

Measurement CEM Telecommunications Wireless 210

CSM Magazine

MAY 27, 2021

It won’t be an exaggeration to say that social media is an indispensable part of our lives. Other than falling into the most adorable black hole of cat videos and sharing incorrigible vacation throwbacks, social media has emerged as a powerful tool for content creators and brands. Let’s dive in. Click Send.

Social Media 52

Social Media Sports Government Brands 52

NetBase

JULY 24, 2019

Gathering competitive intelligence on your competition is essential to brand survival. Fortunately, there are a range of competitor analysis tools to help brands speed this process up! Part 4 of our Social Media Analytics Guide contains all the info you could ever need about why competitor analysis is crucial, and what it entails.

Social Media 78

Social Media Analysis Tools Effort Score 78

delighted

JULY 13, 2022

Can you name a brand that makes you feel special? A brand you’ve made repeat purchases from, you’re proud to wear their logo, and when you receive a compliment, you’re more than happy to share where you bought said item? You can see why brands want to foster customer loyalty. Happy customers will champion your brand.

Loyalty 84

Loyalty Measurement Customer Experience Net Promoter Score 84

Lumoa

FEBRUARY 2, 2023

These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. According to research, 95% of consumers believe customer experience is the key to brand loyalty. A bad CX can motivate customers to abandon the brand altogether.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

NetBase

MAY 1, 2019

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Brand Analysis Reporting. Updated May 2019.

Social Media 43

Social Media Report Analysis Analytics 43

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Your customers are experiencing your brand and their journey with your brand whether you invest in the experience or not. If there’s no feedback gathered then they might be badmouthing the brand on other channels like social media. . Customer experience is happening whether you invest in it or not. That’s right.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most days. It’s not, of course.

Tools 98

Tools Brands Ecommerce Advertising 98

NetBase

NOVEMBER 14, 2018

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. It offers exceptional dangers and opportunities for those willing to hold on tight and ride it for all its worth.

Social Media 56

Social Media Effort Score Sports Trends 56

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52