InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Gone are the days when spreadsheets and casual market observations sufficed.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

Automotive 260

Automotive Management Social Media Feedback 260

C3Centricity

MARCH 12, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

Comm100

FEBRUARY 17, 2022

New data outlined in a report by Acquia shows a massive disconnect between organizations and consumers. Only 10% of customers say that most brands are meeting their expectations for a “good experience”. However, 82% of marketers believe that they are meeting customer expectations. Personalization. Convenience.

Meeting 189

Meeting Brands Customer Service Omni-Channel 189

Comm100

APRIL 22, 2021

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed. Consumer appetite . Evolution of AI .

Chatbots 246

Chatbots Brands Wait Times Consumers 246

2020 Research

SEPTEMBER 22, 2022

Market research technology falls under the umbrella of marketing technology (MarTech). Enterprises can use research technology to collect consumer data, then turn that data into actionable insights. Continue reading as we explore four reasons why market research software is critical in a recession.

Technology 52

Technology Marketing Consumers Social Media 52

CloudCherry

APRIL 5, 2019

Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? Our customers are in control, not us.

Omni-Channel 278

Omni-Channel Marketing Customer Experience B2B 278

TechSee

MAY 19, 2021

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. consumers required assistance during the pandemic. New Technologies to Improve Customer Service. Raise customer service efficiency with RPA.

Technology 159

Technology Self Service Customer Service Competitive Advantage 159

SurveySparrow

JULY 31, 2023

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up.

Consumers 52

Consumers Marketing Social Media Analysis 52

Optimove

AUGUST 15, 2023

million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing Advertising Video 52

C3Centricity

MAY 25, 2020

Do you believe that using technology to understand customers is the only way today? In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! Consumers are adapting their behaviours to the trading of their personal information. Is this your case? So what should you do?

Technology 194

Technology Analysis Data Consumers 194

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business.

Social Media 110

Social Media Brands How To Multi-Channel 110

ShepHyken

NOVEMBER 16, 2018

This week we feature an article by Jim Iyoob who talks about how and why technology has changed consumer behavior and how you need to reinvent strategies to keep up with consumers. – Shep Hyken. As we all know, nowadays, consumer behavior is prejudiced by various aspects. Consumers Desires have changed.

Consumers 96

Consumers Technology Chief Customer Officer Social Media 96

Joe Rawlinson

APRIL 2, 2020

Millennials, while many of their habits and routines may annoy the older generations, are vital to brand marketing. Even the term ‘millennial’ may sound a little cliché, but this generation is the most technologically savvy group of people in our society. They can be utilized when creating a brand marketing plan.

Brands 78

Brands Marketing Social Media Consumers 78

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. And they will be rewarded for that focus on the customer! And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

OCTOBER 20, 2022

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

Customer relationships 52

Customer relationships Consumers Marketing Social Media 52

ECXO

JULY 4, 2023

Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. Many organisations have invested in marketing platforms, for example. Consumers demand personalized and relevant service whenever they interact with a brand.

Analytics 125

Analytics Marketing Fashion Advertising 125

C3Centricity

NOVEMBER 21, 2018

In a recent interview with Marketing Week their global vice-president of creative claims that it has “broadened” the company’s approach to marketing. HOW MARKETING HAS CHANGED. Marketing is an old profession. Their consumers didn’t appreciate being interrupted in their daily lives. BRAND BUILDING.

Brands 192

Brands Customer Centricity Customer Journeys Consumers 192

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Fashion 52

TechSee

FEBRUARY 2, 2022

Companies are investing in their call centers to differentiate and personalize their brand and improve overall operational efficiency. And as with most things, all roads lead to technology. . What Is Call Center Technology? Advanced call center technologies go way beyond handling incoming or outgoing calls. With 56.8%

Call Center 124

Call Center Self Service Technology Social Media 124

BirdEye

NOVEMBER 21, 2023

This constant pursuit of innovation demands staying ahead of trends, adapting to evolving technologies, and ensuring the business is profitable. Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results.

Marketing 110

Marketing Social Media Advertising Tips 110

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 109

Brands Management Social Media Analytics 109

C3Centricity

NOVEMBER 5, 2018

I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They weren’t speaking about the current need for marketers to be both creative and comfortable with data. Understand the Market. Here are my five rules to fortune: 1. I want it now!

Brands 206

Brands How To Trends Consumers 206

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 72

Marketing Survey B2C Loyalty 72

C3Centricity

MARCH 18, 2020

Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. From the outside, others see marketers as those who come to work late and seem to party all night.

Marketing 156

Marketing Advertising Brands Consumers 156

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. Have you ever heard of the “Rule of Seven?”

Marketing 110

Marketing How To Multi-Channel Tips 110

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Brand purpose should be the driving force behind everything you do.

B2B 122

B2B Brands Innovation Government 122

Comm100

FEBRUARY 15, 2022

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. On-demand economies are the natural evolutions of today’s tech-heavy, consumer-focused markets. Let’s break down how you can do just that now.

Self Service 130

Self Service Consumers Customer Service Social Media 130

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

Strativity

MARCH 7, 2023

Brands need a strategy that incorporates generative AI. ” There is a reason Microsoft is integrating this new technology across their product and service portfolio. .” ” There is a reason Microsoft is integrating this new technology across their product and service portfolio. Why does ChatGPT matter to brands?

Brands 98

Brands Analytics Consumers Technology 98

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. This includes trying new brands, new retailers, and new generics. But the great brand realignment isn’t over. Why Consumers Switch. Why Loyalty Matters.

Loyalty 95

Loyalty Brands eBook Loyalty Programs 95

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 110

Marketing Social Media Advertising Brands 110