NetBase

MAY 27, 2020

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Our word cloud below demonstrates consumer emotion.

Brands 97

Brands Strategy Consumers Trends 97

C3Centricity

JANUARY 17, 2022

It uses this comparison to suggest that to succeed in marketing you have to afront the highest peaks of strategy and timing, and not be satisfied with scaling simple hills. I know those of you in sales or operations etc will complain, but if customers don’t know and love your brands then you don’t have a business.

Marketing 228

Marketing Comparison Innovation Strategy 228

NetBase

APRIL 29, 2020

Social media is flush with examples of poor marketing, as brands struggle to stand out with appropriate COVID-19 messaging. And social listening reveals answers to boxes that brands must check when sorting this out. Brand/Consumer Disconnect. Many brands do not know consumers all that well, after all.

Brands 56

Brands Comparison Guidelines Advertising 56

Beyond Philosophy

APRIL 18, 2017

On providing comparison shoppers with rational reasons to choose your product over another one. Most people would choose (A), and in fact that’s been the trend with brands over the past few years. The researchers then looked at whether these shoppers ultimately stuck with their tried and true brand or switched.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Lumoa

MARCH 9, 2023

Customer feedback is a direct line to how your consumer base feels about your business and its products. To maximize the responses you get, give your consumers a survey via the right channel, and of the right length. Make sure your questions are posed in a way that focuses the consumers’ minds on the relevant aspect of your product.

Feedback 208

Feedback Strategy Survey Customers 208

NetBase

JULY 2, 2020

Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. Brands need to be prepared to accommodate the demand for it or risk losing out. With mcommerce sales in the UK projected to grow to £61.14

Ecommerce 56

Ecommerce Sales Retail Trends 56

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

C3Centricity

JUNE 2, 2021

A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium.

B2B 195

B2B B2C Brands Consumers 195

Optimove

AUGUST 30, 2022

With just a few weeks left until billions of eager consumers take to their smartphones and mobile devices to grab a bargain, smart marketers everywhere are already planning out what will likely be their biggest, most profitable campaigns of the year. Stats don’t lie, this time is no different. and start now to build momentum!

Sales 52

Sales How To Comparison Social Media 52

Magellan Solutions

JULY 2, 2021

This Answering Service Comparison will answer all of your questions. Scanning through a plethora of answering services can be time consuming. . That means, the higher the CSAT is, the more you can ensure that your call center service provider cares about your brand. Having difficulties choosing the perfect service provider?

Comparison 52

Comparison Average Handle Time Call Center Ecommerce 52

QuestionPro Audience

FEBRUARY 15, 2018

and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. Once they find a brand that appeals to them, they are extremely brand loyal. TRAVEL 84% of boomers book their travel online.

Company 186

Company Travel Comparison Social Media 186

Hero Digital

OCTOBER 10, 2018

The direct-to-consumer (DTC) model isn’t entirely new, but in recent years we’ve seen an increasing number of companies like Glossier, Away and The Honest Company that skip the intermediate step of retail to land their products on customers’ doorsteps. In 2017, DTC sales increased by 34% and represented 13% of all e-commerce sales.

Retail 40

Retail Consumers Brands Comparison 40

NetBase

DECEMBER 2, 2019

We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. Brand Marketing Madness. When launching a new campaign or pursuing a new direction with your brand marketing, the excitement is palpable. It depends!

Brands 56

Brands Consumers Comparison Marketing 56

NetBase

DECEMBER 2, 2019

We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. Brand Marketing Madness. When launching a new campaign or pursuing a new direction with your brand marketing, the excitement is palpable. It depends!

Brands 56

Brands Consumers Comparison Marketing 56

Feedbackly

OCTOBER 27, 2022

Today, many leading brands and businesses worldwide utilize EVI® to gauge CX and the efficacy of the customer journey. It is a KPI especially loved by retailers because they engage directly with the end consumer. Evoking the right emotions is one of the most effective ways to get consumers to spend more out of loyalty or habit!

Effort Score 98

Effort Score Customer Journeys Metrics Retail 98

Beyond Philosophy

SEPTEMBER 7, 2023

However, before we delve deeper into that, let’s first cover the three different consumer psychology theories about how customers evaluate pricing. For example, if I’m evaluating one brand of milk’s price, the other brands I see in the dairy case are the external reference prices. Sale prices do, too.

Comparison 89

Comparison Retail Examples Customers 89

C Space

MAY 5, 2020

The Brand Move Roundup – May 5, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Jaguar ’s electric I-Pace was in second place.

Brands 52

Brands Advertising Comparison Sales 52

Retently

JUNE 28, 2022

Below, we’ve outlined several techniques that you can use to turn your NPS data into a scalable process for generating word-of-mouth referrals, strengthening your brand through reviews and discussions, and fueling the organic growth of your business. Great feedback? Ask customers to spread their love on social media. You get what you ask for.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Analysis 40

Analysis Consumers Analytics Comparison 40

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Analysis 40

Analysis Consumers Analytics Comparison 40

ThriveableBiz

NOVEMBER 13, 2023

Make it clear that the information won’t be shared with any third-parties for sales purposes. But people always try to guess anyway, and any brand comparison questions will narrow the field considerably. But not always as helpful for reaching into a consumer's head space. This used to be a no-no to avoid bias.

Net Promoter Score 52

Net Promoter Score Touchpoint Comparison Social Media 52

Retently

MARCH 23, 2023

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

Net Promoter Score 113

Net Promoter Score Company NPS Effort Score 113

Think Customers

AUGUST 31, 2022

Text messaging is quickly becoming customers’ preferred way of connecting with brands because it’s fast, easy, and convenient. But new research shows customers don’t just want to receive messages from brands, they want to be able to text back and have two-way communication, which presents new opportunities and challenges.

Comparison 52

Comparison Omni-Channel Consumers Report 52

GetFeedback

SEPTEMBER 24, 2018

Not too long ago Google brought out the term ZMOT, which refers to the point in the buying process when the consumer learns about a product before the seller even knows about them. First Impression: Brand content. For many consumers, content is the first touchpoint they have with a brand and can strongly influence their purchasing.

Social Media 170

Social Media Comparison Consumers Analytics 170

C3Centricity

APRIL 3, 2019

And time consuming. WHO ARE OUR BRAND’S CUSTOMERS? She shops in local supermarkets and gets advice from friends on Facebook, about the best brands to buy and what’s on offer. She’s been buying our brand for over two years because it satisfies her children’s hunger when they get in from playing sports.

Marketing 192

Marketing How To Advertising Brands 192

Optimove

FEBRUARY 9, 2023

A leading stationery retailer, for instance, experienced an increase in sales of 92% on this day compared to the daily average. Data shows that the uplift in sales among all the brands we analyzed starts on February 7th, a week before the big day, and reaches its peak on the 12th. By February 15th, sales tend to drop sharply.

Data 52

Data Retail Analysis Comparison 52

NetBase

MAY 14, 2019

Tasked with providing products and services that are ‘better than yesterday’s best’ is where most CPG brands find themselves living these days. And we see many of these brands consistently clearing that hurdle thanks to customer experience (CX) analytics informed by Next Generation Artificial Intelligence (AI). Green is Good.

Analytics 43

Analytics Consumers Effort Score Comparison 43

C Space

JULY 31, 2020

The Brand Move Roundup – July 31, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 40

Brands Banking Retail Measurement 40

Lumoa

AUGUST 25, 2020

Let’s clear up the confusion with a little head-to-head comparison. Seven out of ten consumers say they’ve spent more money to do business with a company that provides great service, with millennials being the most willing to spend extra. A great first step is understanding every touchpoint a customer has with your brand.

Customer Experience 208

Customer Experience Customer Service Effort Score Net Promoter Score 208

C Space

AUGUST 6, 2020

The Brand Move Roundup – August 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. billion merger.

Brands 40

Brands Banking Sales Retail 40

NetBase

MAY 19, 2020

Best known for its vintage and homemade/handmade items, the do it yourself (DIY) giant has reported an unprecedented boom in sales, as the company makes masks for millions – both physically and financially. And there are upticks in sales for self-care, puzzles, and healthcare/beauty items. Etsy Isn’t Going Anywhere.

Guidelines 98

Guidelines Ecommerce Comparison Consumers 98

Eptica

APRIL 18, 2018

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? Other key findings included: The service provided by travel brands showed wide variation, with one company answering 90% of customer questions on its website, while another could only manage 40%. Published on: April 18, 2018.

Travel 49

Travel Brands Airlines Customer Experience 49

BirdEye

NOVEMBER 8, 2023

FAQs on eCommerce review sites Unlock your business potential by listing on these eCommerce review sites To truly elevate your brand experience, you must be listed and engage regularly on these third-party review sites. For your business, being listed substantiates your online reputation , influencing consumer trust and purchase decisions.

Ecommerce 58

Ecommerce Travel Hotels Social Media 58

NetBase

MAY 26, 2020

Consumers are doing a whole lot more than just buying their groceries and essential items online. As consumers’ buying patterns have shifted heavily online, ecommerce has become a crucial part of life. Department of Commerce , first quarter retail sales in the ecommerce sector topped $146.46 Consumers’ eCommerce Feelings.

Ecommerce 97

Ecommerce Social Media Retail e-support 97

Oracle

JUNE 5, 2018

While brand loyalty remains absolutely vital to customer retention, now, it takes a lot more than just a coupon or two to ensure customers remain committed to your company. Question #1: How has brand loyalty changed in today’s disruptive world? I see brand loyalty being ignored in a lot of cases, particularly in social media.

Loyalty 46

Loyalty Brands Tips B2C 46

BirdEye

AUGUST 31, 2023

In such scenarios, Facebook Shops offer cost-effective and efficient channels for businesses to promote their products and boost sales. This preference by the platform makes sure that more users see your business, boosting brand awareness. Here is a comparison of how Facebook Shop fares against traditional e-commerce platforms.

Social Media 58

Social Media e-support Advertising Comparison 58

NetBase

AUGUST 6, 2020

It reveals ways to overcome any number of challenges, if your brand is listening effectively. Seeing how consumer intelligence captures competitive opportunities. With that in mind, let’s dive in and see how competitive intelligence reveals challenges for brands and the ways to overcome them. Here’s how to do exactly that!

Social Media 68

Social Media Analysis Consumers Competitive Advantage 68