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Feedback Fuelled Success: The Dynamic Duo of Continuous Improvement and Customer Insights

C3Centricity

Last week I spoke about the importance of actioning customer feedback. Indeed, a survey by Salesforce reported that 76% of consumers expect companies to understand their needs and expectations. I want to continue this topic focussing on using the information for continuous improvement of the brands and services you offer.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

After that frustrating experience, I had a newfound appreciation for customers who have to deal with unresponsive customer experience (CX) teams that fail to act on customer feedback! CX professionals know they can share it as constructive feedback (if you’re lucky) or harsh criticism (if you aren’t).

Analytics 208
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What is survey fatigue and how can you prevent it?

Lumoa

Recently, I read a blog by Ron Miller (author at TechCrunch and former corporate blogger for Intronis) entitled “I’m so over customer surveys” He talks about his annoyance with endless survey requests regarding company products and services. Survey fatigue. follow-up survey after 6 months).

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Creating an Action Plan For Your Customer Feedback Strategy

Lumoa

Customer feedback is a direct line to how your consumer base feels about your business and its products. How customers react to your products and services is vital data, but it’s only accessible if you put together a sound customer feedback strategy to obtain it. What are the types of customer feedback?

Feedback 208
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7 Ways to Use Customer Feedback in Marketing

Lumoa

Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already get a ton of customer feedback. Customer feedback can come at you a hundred different ways. What is Customer Feedback? Proven Methods for using Customer Feedback in Marketing 1.

Feedback 236
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Optimizing your customer feedback strategy in 2023

Lumoa

No matter what industry you’re in, your customers are eager and encouraged to share their feedback: the good, the bad, and the ugly. You’ll be richly rewarded: 78% of customers have a more favorable view of brands that ask for feedback. Strategically reacting to customer feedback can increase customer loyalty and retention.

Feedback 208
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Guest blog: The Ultimate Guide to Launching and Branding a Successful Customer Experience Program

Comm100

This can cover the initial points of contact, interactions, support, and feedback, as well as developing your brand to improve the overall perception of your business. For your CX program to be successful, the goals and KPIs need to be adapted constantly to keep up with changing trends, new processes, and the evolution of consumer habits.

Brands 215