Experience Investigators by 360Connext

DECEMBER 17, 2014

Invite a customer into your board meetings. Map the customer journey. (Or connect with us and leave it to the pros!). Find some part of the journey to examine more closely each month. Work to uncover all the “what if’s” that customers might face. Make a big deal out of great feedback!

Customer Journeys 306

Customer Journeys Customer Experience eBook Employee Engagement 306

Hello Customer

JUNE 21, 2021

In short, they need to actively think about their end consumer and convey a customer-centric message to their audience. Organizations, whether they sell directly to their customer or not, need to understand what customers need and how they can bring value to differentiate themselves from the competition. CSAT & CES.

Customer Centricity 98

Customer Centricity Net Promoter Score Customer Experience How To 98

ECXO

JUNE 11, 2023

But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. How do customers experience your brand – across touchpoints? This is urgent.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

ShepHyken

JUNE 7, 2021

Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona.

Customer Service 133

Customer Service Loyalty Programs Customer Journeys Customer Centricity 133

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. Not so fast. .

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Storyminers

JULY 29, 2016

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon.

B2C 124

B2C Customer Retention Strategy Brands 124

Totango

MARCH 4, 2022

First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. B2B vs. B2C Customer Service. Use Customer Data Effectively.

B2B 94

B2B Customer Success Customer Service B2C 94

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Long-term actions are based on the analytics results of customer feedback.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Totango

FEBRUARY 11, 2022

Finally, we’ll show you how to ensure the success of your strategy by incorporating customer feedback into your upgrades. What is B2B Customer Experience? B2B customer experience consists of the total set of thoughts, emotions, and behaviors that B2B clients undergo when interacting with your brand.

B2B 111

B2B Customer Experience B2C Net Promoter Score 111

Hello Customer

APRIL 5, 2023

In turn, organizations understand that offering a smooth customer experience without obstacles is essential to set yourself apart and to become a brand that customers love to buy from. Start from the customer journey Companies often don’t create friction on purpose. If you’ve already made a customer journey map, great!

Customer Journeys 52

Customer Journeys Customer Experience Effort Score Touchpoint 52

GetFeedback

JULY 19, 2019

With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. We can also agree that customer experience is more important than ever. B2C customers, who already say it’s easier than ever to take business elsewhere, will follow.

ROI 309

ROI How To Touchpoint Hotels 309

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. In the end, everything is connected.

B2B 98

B2B Customer Experience Roadmap Culture 98

PeopleMetrics

FEBRUARY 25, 2022

This connection is a critical factor in driving customer retention and net promoter score improvements over time. CX encompasses every interaction across all stages of the customer journey, from discovery and awareness to decision-making, transactions, and retention. What is customer experience management? Back to Top.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71

Kayako

JULY 30, 2018

After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Marketing 125

Marketing Customer Experience Net Promoter Score Customer Voice 125

Experience Matters

JANUARY 20, 2015

This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc.,

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Customer Guru

AUGUST 8, 2018

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. It is widely said that customer experience is the next battleground for organizations. Adam is a globally recognized expert on customer experience.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

Optimove

AUGUST 31, 2023

” In our work with hundreds of major B2C brands, we have observed that relevance plays a pivotal role in enhancing customer engagement across diverse industries such as finance, retail, and gaming. Overall, a significant 73% of consumers indicate a preference for fewer marketing communications. Mobile marketing platform, 3.

Data 52

Data Marketing Multi-Channel B2C 52

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

Customer Journeys 62

Customer Journeys Course Hotels Touchpoint 62

ChurnZero

JANUARY 4, 2024

“The landscape of customer success will shift significantly, with a heightened emphasis on commercialization,” says Growth Molecules founder and managing partner Emilia D’Anzica. It’s all about making our customer interactions smarter and more tailored – and I think that’s fantastic!”

Customer Success 52

Customer Success Industry Trends Chief Customer Officer 52

TechSee

OCTOBER 29, 2019

Self-service is finally coming of age, with leading enterprises embracing the paradigm of customers helping themselves. In fact, Gartner predicts that by 2020, 10% of initial B2C interactions will be virtual, up from less than 1% in 2019. Step 2: Define and enhance customer journeys.

Self Service 95

Self Service Strategy Effort Score Net Promoter Score 95

SurveySensum

NOVEMBER 9, 2023

Quality customer experience doesn’t happen by chance. It demands product/service quality, optimized customer journey, and most importantly, excellent customer service. In any organization, the leading factor for the quality of the customer experience is the employee. The customer is happy. The result?

Management 52

Management Customer Experience Feedback Employee Experience 52

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer.

Brands 98

Brands How To Advertising B2C 98

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. Long-term actions are based on the analytics results of the customer feedback.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Qualtrics

JULY 4, 2019

Felicity Holdgate is the company’s Global Director of Customer Experience, and is leading the company’s efforts to be a leader in the B2B CX space. In this profile, she explains the importance of frontline staff, the future of B2B CX and what can be learned from B2C brands. B2B CX lags behind B2C ever so slightly, but it’s catching up.

B2C 36

B2C B2B Insurance Self Service 36

Lumoa

OCTOBER 31, 2018

Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Too many organisations are still focused on ‘making money first’, with the customer coming a distant second. Never underestimate the customers expectation in CX.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. Long-term actions are based on the analytics results of the customer feedback.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score Self Service 14

Pink Guava

OCTOBER 7, 2019

Your answer can be “ Yes” or “No” , but it makes a compelling case to consider, - What are you doing to understand if your product/service is meeting customer expectations and the perceived value they draw from it? - Are you considering how occasional feedbacks are helping you to strategize and plan your deliverables?

Customer Satisfaction 40

Customer Satisfaction Study Net Promoter Score Effort Score 40

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. Ultimately, then, entrepreneurs should be ready to toss out stale selling tactics and reimagine their approaches to the customer journey.

B2B 59

B2B B2C Transportation Voice of Customer 59

ShepHyken

JUNE 26, 2023

There is something here for every type of business, large and small, B2C and B2B. My Comment: Do you have a CAB (Customer Advisory Board)? Imagine a meeting with various customers sharing their feedback at a level that is far beyond a traditional focus group.

Customer Service 15

Customer Service Customer Centricity Entertainment B2C 15

Amity

JANUARY 30, 2019

Create a CS mission statement that is shared across your organization, and where appropriate, with customers. Map and evaluate your customer journey (both current and desired state). Look at the structure that is required to support your CS definition, mission and desired customer journey.

Customer Success 61

Customer Success Customer Journeys Customers Training 61

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Chattermill

JULY 2, 2019

According to Bain & Company, the founders of the Net Promoter System , higher response rates lead to more accurate data, with anything less than a 40% response rate for B2C brands and 60% for B2B counting as a lower response rate and is a red flag. You need to give your customers a chance to speak and listen when they provide feedback.

Survey 49

Survey How To Feedback e-support 49

Chattermill

JULY 2, 2019

According to Bain & Company, the founders of the Net Promoter System , higher response rates lead to more accurate data, with anything less than a 40% response rate for B2C brands and 60% for B2B counting as a lower response rate and is a red flag. You need to give your customers a chance to speak and listen when they provide feedback.

Survey 40

Survey How To Feedback e-support 40

CloudCherry

MARCH 14, 2019

He is specialized at finding training employees to understand customer journeys and he is well versed in a variety of skills like CX disciple, employee engagement, etc. Nate had a great idea for collecting unstructured feedback using promo USB buttons. Nate has been recognised by ICMI as one of the Top 50 CX Thought Leaders.

Hospitality 236

Hospitality Insurance B2C Groups 236

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132