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Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers

InMoment XI

B2B purchasing decisions are complex. While B2B firms have more systems in place than ever to predict sales outcomes, they’re still blindsided when prospects choose another vendor. They’re financial. They’re political. But more than anything—they’re unpredictable. But it doesn’t have to be that way!

B2B 493
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B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. Build your feedback systems to facilitate the information flow to every part of your business.

B2B 208
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The Future of Customer Experience for B2B Companies

Lumoa

very often experience the same old "traditional" system. So, what is actually happening to B2B customer experiences? Earlier, a large part of B2B companies simply ignored customer experience management as a whole. Earlier, a large part of B2B companies simply ignored customer experience management as a whole.

B2B 303
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1 Thing All B2B Companies Can Do To Improve The Customer Experience

Kerry Bodine

Here’s the problem: Individual B2B customers tend to have strong personal connections to one ( maaaybe two) people in the organizations they do business with. B2B customers reach out directly to their dedicated contacts whenever they have a question or problem. You should already have this info in your CRM or some other system.

B2B 227
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Make Your Customer Experience As Great As Your Products

When it comes to Voice of the Customer (VOC) programs, B2B organizations are often behind the curve, adopting best practices and innovations more slowly than B2C companies. However, the expectation for B2B companies to deliver exceptional experiences is the same, if not higher, than their B2C counterparts.

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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

But what about those B2B companies that sell their services to other businesses? 2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Read more about it here.

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Part 2: Ouch! Solve the pain caused by your current B2B customer support system.

Team Support

The right B2B customer support software means never having to say goodbye. When you implement a B2B customer support software like TeamSupport, you can measure how happy or frustrated your customers might be and take proactive steps with customers who might be in danger of leaving. It’s worse if you didn’t see it coming.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.