Waypoint Group

SEPTEMBER 8, 2022

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52

B2B Feedback Net Promoter Score Effort Score 52

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. For this, it is useful to use numerical rating systems in questions. Methodology. Types of Rating Scales.

B2B 73

B2B Survey Net Promoter Score Effort Score 73

Totango

JANUARY 23, 2020

You should look at customer metrics that link directly to the successful use of your product, such as product usage rates, feature adoption, license utilization, number of escalations, and Voice of Customer feedback and ensuring you have the necessary systems and solutions to do so at scale. Set and Celebrate Goals.

Strategy 106

Strategy Management B2B ROI 106

Customer Bliss

NOVEMBER 7, 2017

Throughout his career, Ross has had extensive experience reviewing, designing, and implementing technology systems, including a successful enterprise-wide CRM implementation to all Hunter Douglas sales and service employees in 2013. . They also set up customer feedback forums to collect voice-of-customer data in an unobtrusive way.

B2C 111

B2C Leadership Customer Experience B2B 111

Customer Bliss

NOVEMBER 7, 2017

Throughout his career, Ross has had extensive experience reviewing, designing, and implementing technology systems, including a successful enterprise-wide CRM implementation to all Hunter Douglas sales and service employees in 2013. . They also set up customer feedback forums to collect voice-of-customer data in an unobtrusive way.

B2C 111

B2C Leadership Customer Experience Chief Customer Officer 111

Waypoint Group

MAY 17, 2018

I’ve come across many that feel NPS isn’t right, especially in B2B environments where there are multiple persona in any given account, many touchpoints, and generally characterized by relationships more than transactions. If “Net Promoter detractors” have a better categorization system then I suppose I’d listen.

NPS 40

NPS B2B Net Promoter Score Company 40

CX Journey

DECEMBER 11, 2014

For B2B companies, it’s easy to breeze through the chore of sending a customer survey: design the questionnaire, hit send, sit back, wait for responses to roll in, and simply focus on the overall target: Likelihood to Recommend or Overall Satisfaction. 2) Do we know our customers like we thought?

Metrics 155

Metrics B2B Effort Score Voice of Customer 155

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Waypoint Group

DECEMBER 3, 2015

New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. Only 32 percent of those surveyed say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

B2B 40

B2B Customer Experience B2C Analysis 40

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Waypoint Group

OCTOBER 17, 2019

Having somebody like Waypoint that has the B2B expertise to go with putting feedback to work really amplifies the feedback you get.”. Implementation – Building an internal collaboration and coalition.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Daniel Group

SEPTEMBER 1, 2019

A number of popular customer loyalty measurement systems sort customers into loyalty buckets based on their answers to a 1-10 rating question, and an 8 often falls into a middle-of-the-road “ meh ” bucket. For example, the most well-known system is the Net Promoter System (NPS)*. The system must be wrong.

Loyalty 53

Loyalty Net Promoter Score NPS System 53

Waypoint Group

JANUARY 31, 2019

NOTE: Last week’s blog, Stop the Check-InSanity: How to Make Ongoing Customer Interactions a Win-Win , was so well received that I decided to elaborate this week. Happy and successful customers are far more likely to be retained. Make sure you are creating happy customers that perceive success.

How To 40

How To B2B Voice of Customer Feedback 40

Thematic

JUNE 13, 2023

More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. B2C and B2B businesses can both use VoC programs.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

Customer Alignment

MARCH 2, 2018

One thing she was going to be tasked to do was to review their Voice of Customer (VoC) programme. She was keen that the tail wouldn’t wag the dog and that the Customer and CX strategy drove measurement and not the other way around.

Chief Customer Officer 99

Chief Customer Officer Customer Journeys Customer Experience Roadmap 99

ijgolding

NOVEMBER 13, 2018

Right now, CX and Voice of the Customer (VoC) are considered to be the two most important areas of improvement if a business wants to remain competitive. For a B2B company, the ability to retain clients can be the difference between success and failure. WHY VOC WORKS WELL FOR B2B. DEPLOYING VOC IN A B2B ENVIRONMENT.

B2B 185

B2B B2C Automotive Retail 185

ProProfs Chat

SEPTEMBER 28, 2018

It resonates with a significant demographic that is familiar with messaging apps, and so has important customer engagement potential. It also facilitates text analysis as a bridge to obtaining robust voice of customer (VoC) insight. Janne Ohtonen Customer Experience and Service Leader at Ember Group. When done right (e.g.

Software 106

Software B2B Chatbots Self Service 106

Waypoint Group

MAY 25, 2018

As a majority of the content was geared towards the mostly B2C audience, there was still great value presented by multiple speakers and in breakout sessions about how to improve B2B CX and CS programs. Listening posts are essential because it allows you to properly capture the sentiments of not only your customers, but your employees as well.

Conference 66

Conference Customer Centricity B2C B2B 66

Wootric

DECEMBER 21, 2018

Through CXInsight’s proprietary sentiment analysis and feedback classification , our customers have imported over 300 data sets to analyze 2 million+ customer feedback comments spanning both B2B and B2C ecosystems. Our customers rely on accuracy of our analysis so we can not afford to have a big margin of errors.

Analytics 67

Analytics Survey e-support Analysis 67

Second to None

JANUARY 22, 2019

It doesn’t matter, according to Miles, if you are operating in a B2B or B2C environment, the key is to ask yourself, “What are our customers’ customers trying to accomplish?”. Protect the customer while removing friction from the transaction. The foundation for all telecommunications systems is the network.

Telecommunications 48

Telecommunications Effort Score Voice of Customer B2C 48

SurveyGizmo

NOVEMBER 4, 2020

Vanessa: A change as core to the business as moving to a customer-centric culture, will need executive sponsorship because the nature of becoming customer-centric involves more than one department. Alchemer: You’re saying a n active VoC or CX solution is a building block to customer centricity ?

Customer Centricity 52

Customer Centricity Trends Conference e-support 52

Waypoint Group

DECEMBER 3, 2015

B2B customers are rarely ever 1 person. This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players.

B2B 40

B2B B2C ROI Analysis 40

SurveySensum

SEPTEMBER 19, 2022

Imagine the positive influence a business can have on its bottom line if it can tune into the voice of the customer. What is the voice of the customer and how can you listen to it? What is the voice of the customer (VOC)? How does the voice of customer help businesses? Reduce customer churn.

Voice of Customer 52

Voice of Customer Social Media Feedback Analysis 52

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. At the same time it is also what most companies are missing.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

PeopleMetrics

APRIL 15, 2015

Why You Should Ask This Question: If you have survey design and Voice of Customer (VOC) expertise in house, this factor may seem unimportant to the overall success of your customer experience improvement program. Choose a vendor who cares about the experience your customers have with your company as much as you do.

Net Promoter Score 48

Net Promoter Score Feedback ROI Survey 48

ClearAction

APRIL 18, 2020

While useful, the effort and bandwidth dedicated to one-by-one fixes should be balanced with impact on the subset of a subset of customers (survey participants are a small percentage of the customer base, and poor raters are a smaller percentage still). We had to redefine our social system to get everybody into the innovation game.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Waypoint Group

MAY 23, 2018

Resources (including a whitepaper and template) to put this system into action. Many Customer Success teams measure their performance via customer retention and expansion rates. So what metrics are good indicators of strengthened customer relationships? The process for resolving those issues. Use Leading Indicators.

Measurement 40

Measurement Customer Success Metrics B2B 40

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. In the customer-centered economy, however, retained customers are as good as gold. . How to Increase Customer Retention for B2B Companies .

Customer Retention 64

Customer Retention B2B How To Trends 64

Waypoint Group

SEPTEMBER 4, 2019

Dennis Dube, VP Revenue Operations for Advance Local (LinkedIn here ) sat down recently with Steve Bernstein, CEO and creator of the B2B-centric customer engagement solution, TopBox , to talk about Dennis’s experiences with active listening as a means to strengthening customer relationships.

Examples 40

Examples Net Promoter Score Feedback Survey 40

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. At the same time it is also what most companies are missing.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

ClearAction

MAY 18, 2017

What’s the greatest challenge Voice of the Customer (VoC) managers face? What matters most is driving customer experience excellence. Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54

ROI Feedback Survey Financial 54

SmartKarrot

JANUARY 27, 2022

As a SaaS (Software as a Service) B2B business owner, your ultimate objective is to retain your existing customers, make your existing customers adopt your product, reduce the churn rate, and make your customers successful through customer success. In this stage, you need to research the new customer.

Customer Success 19

Customer Success Customer Journeys e-support How To 19

SmartKarrot

JANUARY 5, 2022

She’s been on the Top 100 Customer Success Strategists list since 2013, which is a testament to her contributions and dedication to the CS space. Kristi is a pioneer in scaling and transforming customer success organizations at hyper-growth B2B SaaS companies. Marry is the Chief Strategy and Customer Officer at involve.ai

Customer Success 23

Customer Success Chief Customer Officer B2B Leadership 23

Waypoint Group

JULY 18, 2018

They had no Voice of Customer programs, so that gave us an opportunity to start with the basics. The NPS effort was an on-going program, intended to monitor the progress of our relationship with the customer, and the systemic root causes of that feedback.

NPS 40

NPS Feedback Effort Score Leadership 40

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Gemma Cipriani-Espineira. Mary Poppen.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Amity

APRIL 25, 2016

Bill's blog posts will help you establish the guidelines to capatalize on associate commitment whole delivering exemplary customer service. Deliver the World's Best Customer Experience. GVP Customer Success - Oracle Marketing Cloud. Partner & Global Practice Leader, Customer Strategy - Bain & Company.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The highest-ranking answer? ‘No

Customer Experience 53

Customer Experience Video Sales ROI 53