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3 Things Vitamix Can Teach Brands About Successful Loyalty Programs

Oracle

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

My take is that the interview is combining elements of a survey and focus group. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Interesting concept! Absolutely!

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6 Ways to Improve Participation Rate of Your B2B Loyalty Programs

SmartKarrot

The global loyalty program market stood at approximately $181 Billion in the year 2019. There is an increase in the number of organizations allocating their marketing spending on loyalty programs. There is an increase in the number of organizations increasing their marketing spending on loyalty programs.

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

In business-to-business (B2B) organizations, personas often focus on the professional role the customer has within the client organization, including their likely title and department. You may want to supplement this existing data with additional research like customer interviews or specifically designed surveys.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. Today’s B2B customers initiate 61% of transactions online, with half now starting their research via social media.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

It can be through surveys, reviews, or direct support interactions. It stands out in this arena by offering a versatile platform for creating engaging and interactive surveys. The channels can be anything from email and social media surveys to website and in-app surveys. Do you want to repeat a certain survey?