Smith+co CX

OCTOBER 20, 2021

Corona Energy had already defined their purpose – Helping our customers’ business to thrive. What they needed was to deliver this through their people and the customer experience. Like most markets the B2B energy sector is competitive and dominated by large established players. What we did. Results of the CX investment.

B2B 36

B2B Customer Experience Marketing CEM 36

SuiteCX

MARCH 15, 2019

SuiteCX was also identified as a Leader in the Aragon Research Tech Spectrum for Customer Journey Mapping, 2019. The Aragon Research Tech Spectrum for Customer Journey Mapping, 2019 evaluated twenty-seven major providers in this emerging market. SuiteCX has put another strong year of growth and profitability under its belt.

Customer Journeys 100

Customer Journeys CEM Tools Automotive 100

ECXO

APRIL 14, 2023

ECXO Executives sessions1 In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. How your teams can use data and analytics to understand their customers better and tailor their sales approach accordingly. That helps them to achieve better outcomes.

B2B 52

B2B Engagement Consulting Culture 52

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

CEM 60

CEM Omni-Channel Training Customer Experience 60

Horizon CX

SEPTEMBER 30, 2013

I’m reflecting and writing this latest blog on the eve of the very first Customer Experience Day (CX Day) declared so by the Customer Experience Professionals Association (CXPA) as the first Tuesday in October from this point forward. How are B2B high-tech organizations able to keep pace with their high-tech competitors?

Strategy 138

Strategy CEM Customer Experience Banking 138

Bob Hayes

AUGUST 15, 2016

Customer Experience Leaders Outperform Customer Experience Laggards. Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management. Listen to your customers.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

PeopleMetrics

OCTOBER 29, 2019

For B2B , we see response rates as high as 50%. If providing feedback takes longer than the actual customer experience, you have a major problem! So, if you’re measuring a customer experience that normally lasts three minutes using a survey that takes ten minutes, it’s time to go back to the drawing board. Watch the clock.

Survey 61

Survey CEM B2C Measurement 61

PeopleMetrics

MARCH 26, 2018

Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Touchpoints vary. via Giphy.

Touchpoint 86

Touchpoint Feedback CEM Call Center 86

Confirmit

JULY 26, 2018

Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Read this short white paper to understand how the Voice of the Customer can help you to: Retain (and gain) customers.

CEM 70

CEM Return on Investment B2C Financial 70

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Whilst the transactional business is more interested in repeat purchases and their frequency, the subscription business is mostly interested in how long customers remain loyal.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Bob Hayes

FEBRUARY 2, 2015

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success. All CEM programs are not the same.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

PeopleMetrics

AUGUST 7, 2019

In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. If you are leading a customer experience (CX) team, begin by gathering statistics and public information about companies that have invested in the customer experience and seen a return on that investment.

Leadership 70

Leadership ROI CEM How To 70

SmartKarrot

AUGUST 17, 2022

If hiring trends at SaaS companies are anything to go by, vacancies for Customer Success Manager (CSM) and Customer Engagement Manager (CEM) are in demand. This write-up clears all doubts around the Customer Success Manager (CSM) and Customer Engagement Manager (CEM). Defining Customer Success Manager.

CEM 10

CEM Customer Engagement Customer Success Management 10

SmartKarrot

JULY 27, 2022

A healthy relationship with the customers – is the success mantra for B2B SaaS businesses. Along with a customer-centric approach, businesses should invest in customer engagement activities to build healthy customer relationships. This is where customer engagement managers enter the scene. . It covers –.

Customer Engagement 10

Customer Engagement Engagement CEM Management 10

Peter Lavers

AUGUST 2, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. I would assert that companies need to ‘engineer’ their customer experience.

Multi-Channel 40

Multi-Channel Customer Centricity CEM B2C 40

Middlesex Consulting

MARCH 5, 2018

This article describes why and how to implement the peak-end rule to improve the ROI of your customer experience (CX) efforts. Lesson #1 – CX ROI is a very big topic both within CXPA and the B2B community in general. This is the book that introduced the Customer Effort Score and proposed it as more useful than NPS©).

Customer Experience 60

Customer Experience Effort Score CEM ROI 60

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Wootric CX Blog

JUNE 13, 2019

Since you’re here on the Wootric blog, you probably already know that providing a high-quality experience to your customers is vital to your business. You’ve watched brands in a variety of industries revamp their customer-facing operations to improve the consumer’s experience. This is where customer experience enablement comes in.

Customer Experience 69

Customer Experience Communication CEM Data 69

SmartKarrot

JUNE 29, 2022

Enterprise customer experience is not just another buzzword. It represents a crucial customer journey for enterprises, now more than ever. What is Enterprise Customer Experience? The enterprise customer experience (ECX) is a methodology for streamlining a customer’s experience with a SaaS or enterprise software product.

Tips 11

Tips Customer Experience Social Media CEM 11

CloudCherry

FEBRUARY 3, 2019

It’s Thursday afternoon and your CMO or VP calls you up and says, “Hey I need you to target a new segment of customers and start the new campaign we’ve been planning, to them before the weekend.” Marketers, are more responsible for customer data than ever before. Tying the customer journey together more than ever before.

NPS 150

NPS Survey Marketing Customer Journeys 150

Middlesex Consulting

MARCH 5, 2018

This article describes why and how to implement the peak-end rule to improve the ROI of your customer experience (CX) efforts. Lesson #1 – CX ROI is a very big topic both within CXPA and the B2B community in general. This is the book that introduced the Customer Effort Score and proposed it as more useful than NPS©).

Effort Score 60

Effort Score CEM ROI Customer Satisfaction 60

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

CloudCherry

DECEMBER 1, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

CloudCherry

OCTOBER 30, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

Waypoint Group

MAY 18, 2016

The 6 Key Mistakes Companies Make with their Customers. Customers keep the B2B world moving, and as companies grow and markets change, the response to them must also change. Techniques for customer success have been streamlined but not always in a positive way. Thinking of feedback only with regard to a survey.

Company 40

Company Customer Experience Survey B2B 40

SmartKarrot

SEPTEMBER 2, 2021

It is imperative to maintain customer relationships and retain subscribers. A SaaS company with an increasing attrition rate often misses out on a key component of customer success. Businesses often get confused while trying to figure the best software for maintaining customer relationships. What is a Customer Success Platform?

Customer Relationship Management 10

Customer Relationship Management Customer relationships Customer Success Management 10

SmartKarrot

SEPTEMBER 2, 2021

It is imperative to maintain customer relationships and retain subscribers. A SaaS company with an increasing attrition rate often misses out on a key component of customer success. Businesses often get confused while trying to figure the best software for maintaining customer relationships. What is a Customer Success Platform?

Customer Relationship Management 10

Customer Relationship Management Customer relationships Software Customer Success 10

ENGAGE.cx

JULY 23, 2015

Today’s customer is “always on”, they are both empowered and fluid with their touchpoints creating a tremendous new pressure for your business. These growing challenges in customer engagement continue to illuminate the need for a better way to manage customer relationships. Vendor : “Yes.

B2C 40

B2C CRM Technology How To 40

Esteban Kolsky

MARCH 17, 2022

you see, CRM was never about the customer (although it had that in the name) but about how the company managed the customers. further, because Siebel came from the B2B (business-to-business) world, the solution his company introduced was aimed at that world: how to relate businesses to businesses. tsk-tsk-tsk. tsk-tsk-tsk.

Omni-Channel 158

Omni-Channel CEM CRM B2C 158

Esteban Kolsky

MARCH 17, 2022

you see, CRM was never about the customer (although it had that in the name) but about how the company managed the customers. in other words, the company was trying to control how the customer interacted with them, and pretended to care about the customer. 46 pages of a CEM primer like was never published before.

Omni-Channel 78

Omni-Channel CEM CRM B2C 78

Beyond Philosophy

APRIL 18, 2016

Rocks explains that similar demographic biases are often associated with B2B companies that look at NPS for different countries. Like many of the things associated with people’s behavior, however, it is essential for today’s businesses to use this understanding to help move their Customer Experience to the next level.

Net Promoter Score 60

Net Promoter Score NPS CEM Conference 60

Beyond Philosophy

APRIL 18, 2016

Rocks explains that similar demographic biases are often associated with B2B companies that look at NPS for different countries. Like many of the things associated with people’s behavior, however, it is essential for today’s businesses to use this understanding to help move their Customer Experience to the next level.

Net Promoter Score 60

Net Promoter Score NPS CEM Conference 60

Beyond Philosophy

JUNE 20, 2015

The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. The second, a B2B example, involves a major business services firm. Web-based survey invitations were sent to the company’s current customers. Close to 1,000 survey responses were received.

B2C 60

B2C B2B Metrics Analysis 60

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Therefore, surveys of B2B practices may understate the actual work being done.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

ReviewTrackers

AUGUST 6, 2020

It teaches any marketer how they can work well with their sales team, which I think is such a powerful skill to have — and also how to create really strong content, keeping your customer, SEO, and the buying funnel in mind. Our ReviewTrackers Academy offers six training courses and certification on Customer Experience Management.

Course 114

Course Marketing Social Media Advertising 114

delighted

JULY 19, 2019

You likely have heard the term “customer experience” or CX for short, and thought, “of course we want to continually improve and offer the best customer experience possible.”. But, what does Customer Experience (CX) actually mean? And what about all these other acronyms customer experience experts toss around?

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56