what is modern day cx?
Esteban Kolsky
MARCH 17, 2022
you see, CRM was never about the customer (although it had that in the name) but about how the company managed the customers. further, because Siebel came from the B2B (business-to-business) world, the solution his company introduced was aimed at that world: how to relate businesses to businesses. tsk-tsk-tsk. tsk-tsk-tsk.
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