Beyond Buy-in. 5 Stages of CX Engagement
Seaton CX
NOVEMBER 1, 2022
And you’ve heard that CX engagement begins with getting buy-in, executive alignment, shared vision, thought alignment, or pick-your-favorite-buzzword-de-jour. There are 5 stages of CX engagement—Ignorance, Skepticism, Buy-in, Commitment, and Action. Influence, of course. We need to move our stakeholders beyond buy-in to action.
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