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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Companies are finding that innovative technologies can make collecting voice of customer analytics more effortless than ever—and these technologies have opened up exciting new possibilities for improving customer experiences. In this article, we’ll go over what Voice of Customer data analytics is and the different types.

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How Agencies Alter A Brand’s Course with AI Analytics-Informed Insight

NetBase

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. And each requires careful consideration.

Course 62
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

The rapid evolution of today’s digital landscape only compounds these challenges, demanding strategic agility and an analytical mindset from today’s marketing leaders. Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5% of company revenue to 9.1%

ROI 226
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3 Challenges Utilities Brands Face When Aligning Strategy, Ops, and Services to CX Needs

InMoment XI

With that being said, Graham Tutton, InMoment’s Global Head of Consumer Products, has put some thoughts together around some of the biggest challenges facing the utilities sector, and what customer experience leaders can do about these for our latest webinar. Solve the Challenge: Text Analytics to the Rescue.

Brands 529
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Reaching Media-Connected Consumers with Social Analytics

NetBase

Most potential consumers are scrolling through online content for a good portion of their day. Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Media-connected consumers are online overall an average of 6.5 And for good reason. That’s unfortunate.

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Predictive Operational Data Analytics and NLP: complementary parts of the same world

Thematic

Predictive Operational Data Analytics combined with the high-value signals that come from NLP provide amazing insights on all three. So what is Predictive Operational Data Analytics about? Here is one way to think about text analytics. That’s it. And guess what? Themes and theme groups are the key characteristics of NLP.