Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity
InMoment XI
MARCH 20, 2024
The collaborative effort aimed to redefine their insight strategy by incorporating competitive benchmarking, relationship surveys, and touchpoint surveys to understand customer “moments of truth.” Tool Implementation and Adoption: InMoment provided tools and methodologies for data collection, analysis, and dissemination.
Let's personalize your content