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The Cost of Deprioritising Customer Experience During Tough Times

InMoment XI

It’s no secret that the Head Of Operations and the Head Of Customer Experience often have differing priorities. In fact, COVID-19 has further encouraged most businesses to prioritise a more operational lens, decreasing their focus on the customer experience. Balancing Operations and Customer Experience: A Case Study.

Airlines 529
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What Southwest Airlines Could Have Done Better

Blake Morgan

If a company wants to be customer-centric and operate in the experience economy, they have to succeed in two areas; psychological and technological. Gary Kelly is arguably to blame for lacking Southwest Airlines’ runway vision – and it has culminated in a very public PR nightmare. Most airlines recovered after two days.

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What Southwest Airlines Could Have Done Better This Christmas

Blake Morgan

                 . If a company wants to be customer-centric and operate in the experience economy, they have to succeed in two areas; psychological and technological. Gary Kelly is arguably to blame for lacking Southwest Airlines’ runway vision – and it has culminated in a very public PR nightmare. .

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In the Competitive Airline Industry, Best Practices in CX can be Transformational

Customer Bliss

Let’s face it: the airline industry is tough. Do you remember how many airlines there were when you were a kid?) To stay ahead of the competition, airlines keep close tabs on customer experience to address flyers’ concerns, preferences, and needs through reports like the recently released J.D.

Airlines 135
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Your Top 3 ROI Questions, Answered

InMoment XI

Your customer experience (CX) program, like your business, needs to be able to grow and evolve to prove a return on investment. Why Is Showing the Value of Customer Experience So Difficult? By making decisions based on customer data, are you increasing revenue? Total nightmare, right? Let’s dive in! Your Top 3 ROI Questions.

ROI 493
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Actions MUST speak louder than Words: United Airlines eat humble pie!

ijgolding

Last week I wrote an article on the subject of ‘common sense’ To be more accurate, I wrote about the lack of common sense and how it’s absence was continuing to destroy customer experiences all over the world. Oscar Munoz, Chief Executive Officer, United Airlines, speaks during the 2017 Aviation Summit hosted by the U.S.

Airlines 181
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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

If you’re new to Customer Satisfaction Score (CSAT), a good starting point is seeing how you compare to peers in your industry. To do so, you can rely on the American Customer Satisfaction Index (ACSI). . The ACSI is the only national economic indicator that measures customer satisfaction across the U.S. Airlines: 73%.