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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

They say that there’s very little these days that everyone agrees upon, but I—of course—do not agree with that sentiment either. Some are calling CX the new marketing, others are calling it the new brand. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business.

ROI 309
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Want To Recession-Proof Your Business? Invest In Your Brand Ecosystem

Strativity

In times of economic turmoil, brands tend to think of cost-saving measures such as limiting new products or cutting overheads as the ultimate solution to budgetary woes. In the travel space, for example, you can book a flight on American Airlines and earn points for Hyatt hotels. The same holds true for your brand.

Brands 52
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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. Yes, of course, you should resolve issues of “broken promises” if at all possible.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. This actually is not true.

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The ROI of improved customer experience

Eptica

Date: Friday, June 24, 2016 The ROI of improved customer experience. In 2015 he published a report looking at the difference in revenue growth between pairs of similar businesses in five sectors (cable communications, airlines, investments, retail and health insurance). Published on: June 24, 2016.

ROI 50
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What it’s like to attend the Medallia Experience conference

Thematic

Location and Attendees The event took place at the Wynn, which has all you can expect from a 5-star casino resort with a golf course in Las Vegas. I saw representatives of most major banks, airlines, hotels and casinos - Medallia’s bread and butter enterprise customers. The rooms were large, comfy and high-tech enabled.

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Taking Instagram Analytics to the Bank

NetBase

With more than 500 million active daily users , Instagram is the hottest platform for brands to be on right now. But many are still unsure of how to communicate the amazing engagement they’re seeing – and correspondingly unable to demonstrate it in terms of ROI. Understanding Stories. Creating a Baseline.