Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. The digital coupons that are a primary feature of most grocery schemes are …replicated across all of the programs…which limits the loyalty impact.’[i].

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. This includes trying new brands, new retailers, and new generics. Why Loyalty Matters. Loyalty matters because regular customers tend to be your best customers.

Loyalty 95

Loyalty Brands eBook Loyalty Programs 95

SurveySensum

JULY 13, 2023

Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth. In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Create engaging advertisements.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth. In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Create engaging advertisements.

Retail 52

Retail Survey Tools Customer Experience 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

ShepHyken

OCTOBER 9, 2020

By this time, one of the retailers’ biggest problems is, ironically, empty shelves and high demand for sanitizing items. Consumers are panicked and they need reassurance of safety measures being taken by retailers. Online grocery shopping sees a mindblowing evolution, one that retailers could have never foreseen.

Retail 138

Retail Customer Experience Multi-Channel Omni-Channel 138

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. While some retailers are making progress on this front, most continue struggling to face this reality. Agile technology businesses, meanwhile, take advantage with gusto of the retail establishment’s sluggishness in embracing change.

Retail 110

Retail Brands Banking Loyalty Programs 110

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Lumoa

JUNE 26, 2023

For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. But some purchase processes are complicated, decreasing customer satisfaction and loyalty.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

LiveChat

AUGUST 3, 2016

Well, without a doubt, every single ecommerce retailer and marketer out there has had some experience with cart abandonment. Let’s take a look at 4 things cart abandoners are thinking and discuss how a loyalty program can actually change the way they perceive some of the issues that are causing them to flee: 1. Annoying, right?

Loyalty Programs 28

Loyalty Programs Loyalty Ecommerce Advertising 28

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Retently

JUNE 28, 2022

It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. In addition, it is a nice touch to reach out to those customers who already promote your brand in social media or blogs and offer them a gift to reward their loyalty and willingness to recommend you.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

SurveySensum

JULY 20, 2023

This will help you identify touchpoints with the friction, take the required action, and improve the overall retail experience. To address this, we have put together a comprehensive guide that provides insights into common pain points in both digital and in-store retail experiences , providing actionable strategies to resolve them.

Retail 52

Retail Feedback How To Self Service 52

Currency Alliance

MAY 9, 2019

Enter: loyalty marketing. This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Retently

FEBRUARY 21, 2024

These options should reflect the broad spectrum of your marketing efforts, including social media, search engines, word of mouth, advertising campaigns, and any other channels relevant to your business. Leverage positive feedback from surveys to build trust, credibility, and loyalty among customers.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

GetFeedback

DECEMBER 21, 2018

online adults shop more with retailers that offer consistent customer service both online and offline. online adults shop more with retailers that offer consistent customer service both online and offline. customers find a positive experience with a brand to be more influential than great advertising. ( Forrester ). 69% of U.S.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 30, 2018

Some people talk about loyalty coalitions as if they’re a single concept. In fact, there have been two distinct iterations of the loyalty coalition model – and a third, game-changing alternative is now emerging. Loyalty Coalition Model V1.0: Loyalty Coalition Model V2.0: Loyalty Coalition Model V3.0:

Infographics 40

Infographics Loyalty Loyalty Programs Airlines 40

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. retailers that we evaluated. Online retail has grown, with e-commerce spending in the U.S.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Alida

JANUARY 5, 2018

Forrester is also predicting that the shift from traditional advertising in 2018 will continue, leading to flat spending this year and painful corrections for the agency and adtech markets. The research firm, however, says this isn’t an advertising budget crisis so much as it is about changing priorities. CX goes mobile.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Gravy Analytics

MAY 14, 2019

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. These audiences include consumers recently observed at higher-end retail locations. In this way, Coach can measure the impact of its new advertising campaign both online and in the real world.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

ShepHyken

DECEMBER 17, 2021

This is on top of their usual tough competition against retail and e-commerce conglomerates like Walmart and Amazon. . From the customer’s standpoint, a lack of communication, refund, or replacement items is grounds for losing their loyalty. Who doesn’t love a discount? Conclusion.

e-support 78

e-support How To Insurance Retail 78

ProProfs Chat

DECEMBER 4, 2020

While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service. Create Better Customer Loyalty Programs. How retail customer service skills apply to marketing?

Strategy 98

Strategy Customer Service Marketing Social Media 98

CSM Magazine

SEPTEMBER 27, 2023

Increased Brand Visibility Several industries, such as gaming and entertainment, retail, tourism, and travel, can grow their international presence and win clients and customers from all corners. By applying metaverse in retail , for example, brands can create virtual showrooms that attract customers eager to see the showcased products.

Technology 59

Technology Tourism Travel Entertainment 59

Joe Rawlinson

JANUARY 13, 2020

Many businesses struggle to survive in the retail industry’s competitive market. With over one million retail companies in the United States, business owners have a hard time increasing retail sales. In the past, retailers only had to compete with brick-and-mortar locations in their areas. Advertise On Social Media.

Retail 15

Retail Sales Loyalty Programs Social Media 15

SurveySensum

SEPTEMBER 7, 2023

Since Net Promoter Score is a loyalty metric it is not the right question here. And each of them has a different approach when it comes to understanding and measuring overall customer satisfaction and loyalty. Relationship NPS surveys are used to measure overall customer satisfaction and loyalty over a longer period.

NPS 52

NPS Survey Net Promoter Score Automotive 52

Optimove

APRIL 22, 2021

It required retailers like Paper Source to adapt their marketing practices at breakneck speed constantly. So when Paper Source rolled out both cross-sell and basket-increase campaigns to further cement new customers’ brand loyalty, these insights also helped drive smart paid acquisition campaigns on social.

Ecommerce 52

Ecommerce CRM Retail Loyalty Programs 52

Kustomer

MAY 3, 2022

The flashy gimmicks of old retail are dated and have proven unsuccessful in contemporary consumer culture. How can companies combine each of these strategies into one unique solution that garners the trust and loyalty of their audience? Great customer support is the fast track to gaining customer loyalty.

Feedback 98

Feedback CRM First Call Resolution Loyalty 98