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Unlocking the Value of Customer Experience: A Guide to Measuring CX ROI

NobelBiz

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111
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Digital Experience: Meeting Customer Expectations

InMoment XI

For as long as there has been business, there have been customers. And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action.

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. This strategy transforms satisfied customers into brand champions who actively refer new business.

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Local SEO: Tips & Strategies to Get Discovered

InMoment XI

When executed effectively, it enables your business to attract customers organically, bypassing the need for hefty investments in traditional advertising. It involves various strategies to improve your website’s visibility in local search results, making it easier for potential customers in your area to find your business.

Tips 260
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How to get buy-in—and budget—for customer intelligence software

Alida

Most companies today strive to become more customer-centric—it’s simply good business. They use customer feedback to make data-backed decisions, and rely on customer intelligence software like insight communities. The panel discussion explored the value of having authentic, timely and contextual customer feedback.

Software 145
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An Interview for Change: Khoros Expert Opinion on proving ROI in marketing

Lithium

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. We sat down with Matt Deluca, Khoros Director of Strategic Services, to better understand when cost-cutting makes sense, and how to understand the varying ROI of the marketing world. Parker Hicks.

ROI 52
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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.