SmartMessage Blog

MAY 12, 2023

Social media marketing has become a crucial aspect of business strategy in today’s digital age. Today, billions of users use social media platforms. Businesses invest heavily in social media to reach a larger audience and increase brand awareness. What is Social Media Marketing?

Social Media 40

Social Media Marketing Advertising B2B 40

Brandwatch CX

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users.

Social Media 111

Social Media Video Advertising Marketing 111

Customers Rock!

JANUARY 24, 2012

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

Social Media 207

Social Media Measurement ROI Advertising 207

InMoment XI

JULY 13, 2022

You don’t just want to appeal to new customers—you also want to keep your current ones coming back again and again. Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. NPS is a metric designed to measure customer experience.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

Magellan Solutions

SEPTEMBER 29, 2020

For modern consumers, using social media to air complaints and to get the kind of help they need is the best option. Waiting to talk to a customer service representative over the phone can actually take a long time, and going to the company’s office can be too much of a hassle. What is social media customer service?

Social Media 52

Social Media Customer Service Call Center B2C 52

ReviewTrackers

APRIL 19, 2018

Customers tell stories on social media. Customers tell stories about their experiences with businesses – whether it’s about a restaurant or a bank, customers are going to write how they feel interacting with your brand. Here are four key components of a social media marketing plan.

Social Media 56

Social Media Marketing Advertising How To 56

Magellan Solutions

APRIL 8, 2021

Strategies for the success of the b2b telemarketing lead generation . B2B focused lead generating strategies: Website Optimization. B2B lead generation is no longer a linear process. Customer testimonials . A strong email marketing strategy is the backbone of B2B lead generation. Paid Advertising.

B2B 52

B2B Strategy Social Media Advertising 52

SurveySparrow

MARCH 19, 2024

About 68% of customers prefer watching video content to reading articles, and 83% of marketers say videos help with lead generation. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media. Customers buy the “why.”

Video 95

Video Strategy Marketing Social Media 95

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Magellan Solutions

MARCH 17, 2021

When generating leads, you have to know the type of customer you target matters. Customers are made up of your industry and brand. Strategies of B2B lead generation companies in philippines. Strategies of B2B lead generation companies in philippines. B2B captures business-oriented leads. Customer testimonials .

B2B 52

B2B Social Media Advertising Sales 52

CSM Magazine

AUGUST 25, 2020

Social media is the perfect channel for nurturing and converting leads into paying customers. In fact, studies have shown that 40% of customers use social media platforms to search brands and products, and that Gen Z and Millennials consider social media the most relevant advertising channel.

Social Media 52

Social Media Sales Strategy Entertainment 52

ShepHyken

MARCH 2, 2021

Using Social Media to Build an Engaging Customer Experience. They discuss the importance of influencer marketing in the customer experience. Top Takeaways: Influencer marketing is a way to add to your customer journey. It starts with social media. That’s why social media platforms work so well.

Social Media 95

Social Media B2B Advertising Marketing 95

CSM Magazine

MAY 27, 2021

It won’t be an exaggeration to say that social media is an indispensable part of our lives. Other than falling into the most adorable black hole of cat videos and sharing incorrigible vacation throwbacks, social media has emerged as a powerful tool for content creators and brands. Let’s dive in. Click Send.

Social Media 52

Social Media Sports Government Brands 52

Customers Rock!

JANUARY 17, 2011

How can companies get their customers more engaged and involved? Social media has been making it easier for user-generated content to appear as part of a brand’s marketing, usually with consumers. There are many, many examples of companies using these tactics for marketing buzz and excitement as part of a social media campaign.

B2B 178

B2B Social Media Customer Experience Travel 178

Bill Quiseng

MAY 10, 2023

So I encourage you to remind yourself and your colleagues every day about each one of these 25 QUI QUOTES about customers and customer service. FIRST BEST First, be the best to your customers. When it comes to customers and customer service, don’t be just good. Customer service excellence is not an attitude.

Customer Service 78

Customer Service Social Media Loyalty Customers 78

ShepHyken

MAY 10, 2022

How to Use TikTok for Marketing and Customer Service. Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! They discuss how businesses can use TikTok to promote their brand and enhance customer experience. Advertise on TikTok.

Advertising 90

Advertising Social Media Video B2B 90

WorkOutLoud

FEBRUARY 15, 2018

Your social media team works hard. These are just a handful of the channels that keep your social team busy. This article is going to discuss 3 ways the addition of a private, online customer community can help boost your brand, provide some focus for your social team, and make life easier for your customers.

Social Media 40

Social Media Strategy Conference B2C 40

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Stronger personal relationships.

B2B 99

B2B Marketing Social Media Report 99

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising Video Fashion 98

BirdEye

MARCH 10, 2022

Table of contents Chapter 1 Referral marketing explained Why word of mouth is so important What is a customer referral program? Word of mouth marketing is effective because it helps businesses: gain customer trust establish social proof remain at the top of customers’ minds. What is a customer referral program?

Marketing 98

Marketing B2C How To Rewards Programs 98

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. That is if you put your NPS® to work.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Forrester's Customer Insights

JULY 6, 2023

This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising. The easiest part for Meta will be monetizing Threads because if […]

Advertising 26

Advertising Social Media B2C B2B 26

CSM Magazine

FEBRUARY 9, 2022

There are a multitude of various avenues you can take when it comes to marketing for your business, from paid advertising to email to social media, and more. Here’s a quick look at a few diverse ways you might advertise. You might have live promotions, Q&A sessions, or many other activities that engage your customers.

Strategy 52

Strategy Marketing Social Media Advertising 52

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. Then divide by the number of customers acquired during that period. CAC can also be calculated for individual customers. Web design and maintenance.

Customer Retention 63

Customer Retention How To Social Media Advertising 63

PK

SEPTEMBER 18, 2019

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. The answer: invest in customer success. The best way to do that is to reach customers via the right channel and with the right level of information.

B2B 49

B2B Customer Success Social Media Video 49

Experience Investigators by 360Connext

NOVEMBER 20, 2014

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. Earlier this month, Thomasz Tungaz, a venture capitalist at RedPoint, published a blog titled “Why your SaaS Startup Needs a VP of Customer Success Sooner than you Might Think”.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

TeamSupport

JANUARY 4, 2019

Of everything a business-to-business (B2B) company must be great at in order to grow, delivering personalized customer support at scale needs to be a priority. Making customer support personalized, then continually improving upon the experience is what truly shows your customers that they are a top priority for you.

B2B 56

B2B B2C eBook Social Media 56

BirdEye

NOVEMBER 8, 2023

If you want to gain more customers, you need to improve the quality of reviews you have across platforms. This is where businesses are appraised, critiqued, and advocated for by customers. Here are 5 tips to get more customer reviews How does Birdeye help you get more reviews from satisfied customers?

Ecommerce 59

Ecommerce Travel Hotels Social Media 59

Magellan Solutions

FEBRUARY 5, 2021

How do b2b and b2c lead generation strategies differ? When generating leads, you have to know the type of customer you target matters. Customers are made up of your industry and brand. B2B Lead Generation: B2B capture business-oriented leads. B2B marketing is after the practical benefits of a product.

B2C 52

B2C Company Social Media B2B 52

Amity

SEPTEMBER 19, 2018

Reaching new customers has never been an easy job. It is extremely important to make sure that the customers you’ve already attracted to your company stay with your company. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. The benefits can be huge.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

BirdEye

NOVEMBER 14, 2023

If you want your business to stand a chance in today’s market, you need your customers to sing your praises, both in real life and in the digital realm. But collecting glowing customer reviews and building a 5-star online presence takes consistent, strategic effort. Online reviews can make or break your business.

Financial 59

Financial Banking Social Media Comparison 59

CSM Magazine

NOVEMBER 5, 2021

Marketing on mobile devices through SMS, MMS, email, social media, and apps is nothing new, but it’s never been more important for businesses to invest in this crucial channel. The B2B mobile market is steadily growing. Recently, more than 50% of B2B inquiries on search engines have been made using mobile devices.

Marketing 52

Marketing Social Media B2B Telecommunications 52

Magellan Solutions

AUGUST 25, 2015

Given the role it plays in business and profit, companies can’t afford to neglect their B2B lead generation tactics. Outsourcing B2B lead generation. Here’s how they can make B2B lead generation work for them: Use the best tactics around. Do social networking. It also makes for a more seamless campaign.

B2B 40

B2B Social Media Return on Investment Advertising 40

Magellan Solutions

FEBRUARY 9, 2021

Assistants are tasked to customize these and attract new partnership. Social Media . Come up with new ideas to produce original content through social media. Magellan Solutions provides premium B2C and B2B solutions for market research. . Customer support . Customer support . Website Design.

Social Media 52

Social Media Advertising B2C B2B 52

Experience Investigators by 360Connext

APRIL 21, 2015

Keep a tally of how many times the product is mentioned compared to the customer, in any meeting. Be aware of how often product innovation is discussed as its own end goal, without mentioning how it meets the needs of customers. What’s really meaningful to your customers? B2B organizations should also pay attention.

B2B 110

B2B B2C Ecommerce Social Media 110

Peter Lavers

FEBRUARY 22, 2018

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerment and consequential loss of “brand message control” by marketers. The post Seven ideal characteristics of a B2B influencer appeared first on Think CX.

B2B 40

B2B B2C Social Media Advertising 40

SurveySensum

OCTOBER 27, 2023

In today’s digital landscape, where your online reputation has the power to determine your B2B business’s fate, customer feedback stands as the cornerstone of your success. And when we say customer feedback, we mean every facet of it – not just the good but also the criticisms. Can I ever recover from this?”

Strategy 52

Strategy How To B2B Social Media 52