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How to leverage social shopping to maximize growth

BirdEye

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. You can turn your social media audience into customers without them having to leave the platform at all. With a solid presence on social media platforms, businesses can do more than just advertise.

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QR Code Marketing for Mobile First Brands 

Optimove

million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! Customers can scan these QR codes to instantly access additional product details, discounts, or exclusive loyalty rewards. Pretty smart!

Brands 52
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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

ChatGPT is a giant leap forward in Al ; capabilities we didn’t expect to see before 2025 or 2030 are available today. As ChatGPT remains in the zeitgeist as ghost writer , exam taker , and creative director , it’s important for brands to acknowledge this wholly new consumer interaction point.

Brands 98
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Elevate your marketing solutions with Amazon Personalize and generative AI

AWS Machine Learning

Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.” However, generative AI alone isn’t enough to deliver engaging customer communication. According to McKinsey , “71% of consumers expect companies to deliver personalized interactions.”

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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

According to a research report by PwC titled, “ Experience is Everything ”, 73% of the customers pointed to customer experience as an important factor in their shopping experience. Yet only 49% of the customers said that they had positive customer experiences with companies. Then this guide is for you. Why Survey?

Retail 52
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Survey as a Tool In Improving Retail Customer Experience

SurveySensum

According to a research report by PwC titled, “ Experience is Everything ”, 73% of the customers pointed to customer experience as an important factor in their shopping experience. Yet only 49% of the customers said that they had positive customer experiences with companies. Then this guide is for you. Why Survey?

Retail 52
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Subscription business model: What, how, and why

BirdEye

Recent statistics reveal the subscription economy will be a trillion-dollar economy by 2025. Another study indicates that 75% of organizations that sell directly to consumers will offer subscription services by 2023. This model offers convenience for the business and the consumer. How do subscriptions work?