Optimove
JUNE 16, 2022
According to “The State of Fashion Technology,” a new report by McKinsey and Business of Fashion, since 2018, the global average CPM on Facebook has increased by almost 17% per year. And as mobile commerce is growing at a rapid pace, the ROI issue is only getting more and more noticeable.
Maru Group
NOVEMBER 2, 2018
In the wake of the Autumn statement, consumer’s confidence in their personal finances remains low as just 1 in 4 (26%) feel that their own economic situation has improved in 2018. 2018 has been a difficult year for consumer businesses – especially in the retail market where store closures and restructures have almost become the norm.
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Optimove
JUNE 30, 2022
The cost of acquiring new customers is higher than ever; according to “The State of Fashion Technology,” a recent report by McKinsey & Company and The Business of Fashion, the global average CPM on Facebook has increased by almost 17% a year since 2018. Five years later, it seems like the (preferable) future is now.
Grade.us
DECEMBER 20, 2018
Until recently it was pretty heavily confined to the fashion, beauty, and high-end food industries. The Best Influencer Marketing Blogs of 2018. The Best Influencer Marketing Articles of 2018. Why Brands Should Rely on Influencer Marketing in 2018 and Beyond - Makes a good case for jumping on board the influence train.
Eptica
FEBRUARY 13, 2019
Author: Taoufik Massoussi - Product Manager & Head of AI One of the biggest challenges for Voice of the Customer (VoC) programs is ensuring that they deliver tangible ROI for a business. Put these together and it is vital that VoC programs deliver real ROI if they are to continue to win investment and drive improvements.
CSM Magazine
MARCH 28, 2018
Here are five small steps you can take towards growing your business in 2018. If you’re investing a substantial amount of budget and effort into running several marketing campaigns, determining whether and where you are receiving the highest return on investment (ROI) is crucial. Unsure of where to start? Study Trends.
CX University
JANUARY 20, 2021
My career started to turn around for the better in 2018 when I joined Delta Dental of California to create a CX Center of Excellence virtually from scratch. Make some good old-fashioned flash cards. Somebody will test ROI, NPS, and an understanding of statistics such as correlation and causation. Be prepared to do some math.
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