Add “The Declining ROI of Mobile Marketing” to the List of Pains Holistic Multichannel Strategy Relieves
Optimove
JUNE 16, 2022
Last month, Forbes revealed that since Apple’s privacy changes on April 21′, the average mobile advertiser’s return on investment has been cut by 38%. And as mobile commerce is growing at a rapid pace, the ROI issue is only getting more and more noticeable. But that’s not all.
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