Back to the Future: Acquisition Marketing Needs to Evolve
Optimove
JUNE 30, 2022
While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. How can marketers lead their companies through online advertising’s ROI crisis? By focusing on customers with better CLTV potential, you’ll be able to spend more per customer, knowing the ROI will be higher.
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