Remove 2018 Remove Consumers Remove Fashion Remove Loyalty
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Will 2018 See the Fall of Big Data and the Rise of Experience Analytics?

Oracle

Now, in 2018, the excitement that surrounded big data has worn off. What will define 2018 are those tools and technologies that look beyond big data and start to develop much more fluid, qualitative, and ultimately human insights into how and why people shop.

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How Do Luxury Brands Meet The Needs of Consumers Right Now?

NetBase

Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. What luxury consumers really want from brands. consumers believe luxury brands should engage in manufacturing practices that are environmentally friendly.

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This is What Exceptional Customer Service Looks Like In 2018

Comm100

It’s 2018, and customer expectations are changing faster than ever. Consumer patience is dwindling; we want better, more accessible products, and everything that we do seems to revolve around convenience. This blog post is not about the top customer service trends to watch out for in 2018.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The evolution of loyalty marketplaces.

Loyalty 45
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Optimize Your Customer Experience Management Strategy

GetFeedback

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Regulations and restrictions around CX.

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The 6 Best Emotional Brand Connections of 2018

Hero Digital

Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. For younger consumers, an emotional CX strategy is even more important: 56% of Gen Z customers say that a fun in-store experience influences where they shop. Many people go through their days in routine fashion.

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Brands, Stop Re-acquiring the Same Customer!

Optimove

As consumers, when the price of a product we love, say shampoo, keeps going up, do we continue to buy it? According to “The State of Fashion Technology,” a new McKinsey & Company and The Business of Fashion report, the global average CPM on Facebook has increased by almost 17% yearly since 2018.

Brands 52