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Power up your digital marketing: The game-changing guide

BirdEye

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. Adjust and optimize: Based on your analysis, make data-driven adjustments to your strategies to improve performance. Why is digital marketing important?

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Voice of the Customer Guide 2018| Confirmit

Confirmit

While, as CX practitioners, we often love to see NPS® scores increase, we need to get our heads out of the analysis and focus on delivering on the promise – real business impact.

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How to Tame a Volatile Stock Market? Invest in Customer Experience.

Strativity

Despite this volatility, there appears to be a simple way to consistently outperform the S&P 500 Index—invest in a portfolio of firms that are leaders in customer experience. Many companies have had challenges connecting an improved customer experience to better financial returns. January 2, 2018). The results are striking.

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How to Make Your Company More Data-Driven, Part One: People

Hero Digital

A 2018 survey by NewVantage Partners found nearly all executives asked (98.6%) agree that their businesses are actively working to become a data-driven enterprise, yet only 32.4% Job postings for data scientists on Indeed.com confirms this trend, rising 75% from January 2015 to January 2018. report success in achieving it.

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Christmas Advertising that Connects Emotionally Cuts-Through the Clutter

Maru Group

It’s rumoured that John Lewis spent £8million last year on its ad featuring Elton John, while the industry as a whole was estimated to have spent a staggering £6.4billion on Christmas advertising efforts in 2018.

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Christmas Advertising that Connects Emotionally and Cuts Through Advertising Clutter

Maru Group

billion on Christmas advertising efforts in 2018. According to a John Lewis spokeswoman, “Our ads always deliver an excellent return on investment at a time of year that is critical for us, generally delivering 20 times the return on our original spend.” ” The ideal Christmas ads of 2019.

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Why traditional VoC metrics don’t deliver the insight you need to succeed

Eptica

Date: Wednesday, July 25, 2018 Author: Taoufik Massoussi - Product Manager & Head of AI Why traditional VoC metrics don’t deliver the insight you need to succeed. Published on: July 25, 2018. This delivers real, measurable ROI from VoC programs.