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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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Accelerating the Customer Experience post-COVID

Lumoa

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Casper, a pioneer in this method, created a text-bot for insomniacs in 2016. What does that mean?

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

Moreover, they provide an analysis engine that can incorporate all kinds of data: survey results, social media posts, and linking operational data.” [3]. Direct feedback from customers can still come from surveys, focus groups, and interviews, all of which are important for product development. 2010) Voice of the Customer.

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The Trade-offs Between Quant & Qual Customer Research

Kerry Bodine

That means there’s a chance that your participants don’t represent your larger customer base. In recent years, sentiment analysis on large qualitative data sets like survey verbatims and social media content has delivered insights that tap into the best of both qual and quant research. Quant/Qual Hybrid Research.

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5 Top Customer Service Articles For the Week of April 3, 2017

ShepHyken

Customer Service Track Shines at Social Media Marketing World by Dan Gingiss. Winning at Social) Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media.

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CX Lessons from 2016: 31 Customer Experience Pros Share Their Plans for 2017

Bold360

In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. “I have learned in 2016 that our customers (aged 18-24 years old or the millennials) spend most of their time…” On their mobile devices. In short, M.N.U.