Forrester's Customer Insights

FEBRUARY 1, 2021

A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). It’s a story straight out of the Sherwood Forest, with a stopover in Holland. As the saga continues to […].

Social Media 49

Social Media Meeting Groups Financial 49

Forrester's Customer Insights

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Social Media 32

Social Media Advertising B2C Marketing 32

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Strategy Competitive Advantage 52

Forrester's Customer Insights

JANUARY 29, 2021

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social Media 71

Social Media Consumers Report Brands 71

InMoment XI

JANUARY 4, 2024

Personalization Leverage data analytics and customer insights to personalize the online shopping experience. Implement personalized product recommendations, targeted promotions, and customized content based on individual preferences and past interactions.

Retail 260

Retail Customer Experience Effort Score Social Media 260

InMoment XI

JANUARY 12, 2023

Many of the brands I’ve worked with for a long time are slowly coming to the realization that they cannot stick solely to surveys or another singular data source to get customer insights and input. Next, it’s vital to take the long view when looking at your customer relationships.

Social Media 529

Social Media Tips Customers Customer Retention 529

InMoment XI

OCTOBER 19, 2021

I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals. The contact centre is an absolute treasure trove of customer insights and has long been underutilized from a customer insights perspective.

Analytics 493

Analytics Data Customer Experience Social Media 493

Forrester's Customer Insights

JANUARY 19, 2022

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social Media 49

Social Media Brands Customers 49

InMoment XI

DECEMBER 13, 2021

After journey mapping and capturing customer insights, InMoment supplements that data with financial, operational, employee, social media, etc. This new approach means reaching for multiple sources of insights and synthesizing that information to allow organizations to take practical action.

Analytics 493

Analytics Data Marketing Customer Journeys 493

Forrester's Customer Insights

MAY 18, 2022

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media.

Social Media 26

Social Media Survey Interaction Brands 26

InMoment XI

OCTOBER 17, 2012

The explosion of digital and social media has changed the way we communicate – as people, as consumers, and as companies. While this has made hearing the voice of the customer easier than ever, it has also introduced a new challenge: too much information (or, as the Twitter Generation would say, TMI).

Customer Insights 249

Customer Insights Social Media Analytics Data 249

Lumoa

FEBRUARY 7, 2023

This is where a Voice of the Customer approach can help by organizing and prioritizing customer insights into a usable format. In This Article: What is the Voice of the Customer (VoC)? Why you should care about the Voice of the Customer? How do you collect VoC data?

Analysis 423

Analysis Data How To Customer Centricity 423

Lumoa

DECEMBER 19, 2023

Dev teams can make targeted interface changes and prioritize enhancements directly impacting customer experience. Unveil and predict market trends AI goes beyond customer data analysis. Using NLP algorithms like RNNs and LSTMs , it analyzes vast textual data from social media and news to spot emerging topics and sentiment shifts.

Analysis 208

Analysis Social Media Trends Feedback 208

SurveySensum

NOVEMBER 22, 2023

customers should feel like they can knock on your door at any time and leave their feedback. Off-Site Feedback Outreach Social Media : There are around 4.62 billion active social media customers. That’s why use your social media accounts as virtual community bulletin boards. And the best part?

Feedback 52

Feedback Customer Insights e-support Social Media 52

InMoment XI

OCTOBER 17, 2012

The explosion of digital and social media has changed the way we communicate – as people, as consumers, and as companies. While this has made hearing the voice of the customer easier than ever, it has also introduced a new challenge: too much information (or, as the Twitter Generation would say, TMI).

Customer Insights 200

Customer Insights Social Media Analytics Data 200

InMoment XI

OCTOBER 17, 2012

The explosion of digital and social media has changed the way we communicate – as people, as consumers, and as companies. While this has made hearing the voice of the customer easier than ever, it has also introduced a new challenge: too much information (or, as the Twitter Generation would say, TMI).

Customer Insights 200

Customer Insights Social Media Analytics Data 200

InMoment XI

NOVEMBER 20, 2023

Enhanced Customer Insights AI-driven CX analysis enables businesses to gain a profound understanding of their customers. It goes beyond traditional methods of data collection and offers real-time insights into consumer behavior, preferences, and sentiments.

Customer Experience 324

Customer Experience Strategy Chatbots e-support 324

Forrester's Customer Insights

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

Social Media 26

Social Media Consumers B2C Marketing 26

InMoment XI

OCTOBER 19, 2021

I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals. The contact centre is an absolute treasure trove of customer insights and has long been underutilized from a customer insights perspective.

Analytics 295

Analytics Data Customer Experience Social Media 295

CSM Magazine

JULY 21, 2023

For example, data can be used to: Understand customer behaviour: track customer interactions with a business, such as website visits, purchases, and social media engagement. This information can be used to understand what customers want and need , and to improve the customer experience.

Customer Insights 52

Customer Insights Social Media Groups Chatbots 52

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

Forrester's Customer Insights

OCTOBER 27, 2021

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

Social Media 26

Social Media Interaction Brands Consumers 26

BirdEye

JANUARY 19, 2023

Social listening and social monitoring are often used interchangeably, but there are some big differences between the two. By understanding these differences, companies can create highly effective marketing strategies and gain a better understanding of their social media presence.

Social Media 98

Social Media Analysis Trends Brands 98

ReviewTrackers

OCTOBER 19, 2018

The Rise of the Customer Insight and Action Platform. The ability to capture and act on consumer insights (CI) — often defined as an interpretation of trends in human behaviors — can equip companies with the information they need to foster customer loyalty, deliver better customer experiences, and drive improved business results.

Customer Insights 56

Customer Insights Strategy Multi-Channel Social Media 56

CSM Magazine

APRIL 19, 2024

Gathering Customer Information A key feature of CX software is its capacity to gather customer data at various touchpoints throughout the customer journey. This thorough understanding enables companies to provide customized experiences that resonate with their customers, ultimately strengthening relationships overall.

Interaction 59

Interaction Software Engagement Net Promoter Score 59

Lumoa

FEBRUARY 14, 2024

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. But CX very rarely deals in absolutes.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

BirdEye

MARCH 17, 2023

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

Social Media 98

Social Media Tips How To Analysis 98

ReviewTrackers

OCTOBER 19, 2018

The Rise of the Customer Insight and Action Platform. The ability to capture and act on consumer insights (CI) — often defined as an interpretation of trends in human behaviors — can equip companies with the information they need to foster customer loyalty, deliver better customer experiences, and drive improved business results.

Customer Insights 50

Customer Insights Strategy Multi-Channel Social Media 50

Forrester's Customer Insights

JULY 8, 2021

Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. The channel is very large, highly diverse, and incredibly decentralized.

Social Media 71

Social Media Groups Industry Technology 71

Lumoa

MARCH 10, 2022

Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already get a ton of customer feedback. Social media mentions. Customer feedback can come at you a hundred different ways. Support tickets. Feature requests.

Feedback 236

Feedback Marketing Social Media Effort Score 236

Lumoa

MARCH 6, 2023

Here’s a synopsis of the essentials from the webinar In This Article: Why is Customer Conversational Analytics Important? Final Thoughts Why is Customer Conversational Analytics Important? Customer insights gleaned from feedback can be beneficial in several ways.

Analytics 208

Analytics How To Analysis Feedback 208

Lumoa

MARCH 6, 2023

Here’s a synopsis of the essentials from the webinar In This Article: Why are Customer Conversations Important? Final Thoughts Why are Customer Conversations Important? Customer insights gleaned from feedback can be beneficial in several ways.

How To 208

How To Analysis Feedback Innovation 208

Lumoa

AUGUST 23, 2021

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Incorporating a new focus towards customer frustrations may be the most worthwhile change your company takes.

Customer Experience 236

Customer Experience Social Media Video Analytics 236

Forrester's Customer Insights

OCTOBER 10, 2018

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers scored the lowest in the buy stage of the […].

Social Media 43

Social Media Consumers Retail Brands 43

Lumoa

SEPTEMBER 8, 2021

The best type of voice of customer (VOC) feedback is unfiltered, real-time, represented across the customer journey, and measured across all data points and channels. All of these contain valuable insights into your customer experience. Search for customers’ use cases. ” He is right.

Customer Experience Management 208

Customer Experience Management CEM Customer Experience Management 208

Lumoa

FEBRUARY 28, 2023

Your customers are sharing their experiences online. They’ve been doing it for years, but with the continuing proliferation of social media platforms, their voices are only getting louder. No matter what industry you’re in, your customers are eager and encouraged to share their feedback: the good, the bad, and the ugly.

Feedback 208

Feedback Strategy Net Promoter Score Effort Score 208

Comm100

APRIL 10, 2024

Delivers training and onboarding assistance to new customer service agents. By constantly monitoring and analyzing vast quantities of data (big data) AI can identify new trends, customer behaviors, customer preferences, common exit points in the customer journey, and much more. Offers multilingual support.

Customer Service 205

Customer Service Chatbots Analytics Customers 205