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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. As more countries report a rapid increase in covid19 cases, further implementing restrictive policies to flatten the curve, large companies are stepping in the game.

Brands 147
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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

Unbeknown to United at the time, Dave Carroll is a Canadian musician and a member of the band ‘Sons of Maxwell’ As a result of the lack of desire demonstrated by United to deal with the issue, Dave felt that his only option was to reach out to social media to share his experience with as many people as possible.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Have a social media response team. The Twitterpology.

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. policy, process, pricing, products, etc.). Recently on Customers Rock! And it’s not as easy as it sounds.

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How to Update Your Marketing with a Customer First Strategy

C3Centricity

Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. If you aren’t, whatever you try to hide will eventually be uncovered and then made public on social media, probably with an accusation of unethical behaviour. Honesty is definitely the best policy when it comes to your customers.

Strategy 120
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4 Customer-Oriented CEOs and What We Can Learn from Them

transcosmos Information Systems

They’re channeling their customer persona when developing customer-friendly policies within their organization or establishing an up-close and personal relationship with customers. Lafley was the CEO of multinational consumer goods company, Procter & Gamble , from 2000 to 2009 and from 2013 to 2015. Alan George “A.G.”

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Take lessons from the leaders in customer service

Service Untitled

The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores.