Car-Shopping in 2018: Consumer Insight
QuestionPro Audience
AUGUST 3, 2018
Humans are creatures of habit, so it makes sense that 31% of consumers are going to dealerships where they previously purchased/leased, an increase from 27% in 2016 and 2017. In 2016, 70% of consumers felt confident with the price they paid, but in the 2018 study, only 62% are satisfied with their price point.
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