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The SAP CRM Story: 18 Years In The Making – Is It Finally Right?

Esteban Kolsky

Earlier today, at SAPPHIRE (their annual show for and with customers), SAP released C4/HANA, their final attempt at getting the CRM story right. CRM (C4/HANA). eCommerce as part of the core CRM Suite (it’s a commoditized platform function, not an application for crying out loud). SCM (S4/HANA).

CRM 83
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The SAP CRM Story: 18 Years In The Making – Is It Finally Right?

Esteban Kolsky

Earlier today, at SAPPHIRE (their annual show for and with customers), SAP released C4/HANA, their final attempt at getting the CRM story right. CRM (C4/HANA). eCommerce as part of the core CRM Suite (it’s a commoditized platform function, not an application for crying out loud). SCM (S4/HANA).

CRM 60
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Watch Out! We Are In Danger of Repeating the Same Mistakes We Did Last Year

Beyond Philosophy

I have seen it before with other influential business concepts, like Total Quality Management, Business Re-engineering, and Customer Relationship Management (CRM). It was the CRM wave that receded in the early 2000s to make way for CX in the first place. . For example, CRM was the word of the day back at the turn of this century.

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The One Relationship That Determines The Success of Your VoC Program

PeopleMetrics

IT can also help create an automated system for this process, such as connecting a point-of-sale system or CRM to your VoC software platform via an API. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. The Analyst. Need help wrangling internal stakeholders?

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5 Top Customer Service Articles for the Month of June 2018

Comm100

Of course, there’s also the equally frightening vision of Hal from 2001: A Space Odyssey. His post goes into a lot of detail about how AI in CRM systems can directly benefit Sales, and he further expands upon the Sales AI tools that are already available. Regardless of how you slice it, AI has got a reputation.

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A new era for digital Voice of the Customer

OpinionLab

Founded in 2001, ForeSee developed a methodology to connect the digital experience to the bottom line through evaluative post-transaction surveys. A couple years later, a new player emerged in the digital feedback space that sought to extract value from digital Voice of Customer a bit differently. Digital transformation.

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How to Map the Customer Journey and Boost Reviews with Salesforce and Grade.us

Grade.us

Salesforce is the undisputed leader in SaaS CRM tools. Their SaaS platform exploded in growth, growing from 3,000 customers in 2001 to 150,000+ in 2021. Their flagship product is oriented around Customer Relationship Management or CRM, but they provide various commerce, sales, marketing, and analytics tools.