The SAP CRM Story: 18 Years In The Making – Is It Finally Right?
Esteban Kolsky
JUNE 5, 2018
Earlier today, at SAPPHIRE (their annual show for and with customers), SAP released C4/HANA, their final attempt at getting the CRM story right. CRM (C4/HANA). eCommerce as part of the core CRM Suite (it’s a commoditized platform function, not an application for crying out loud). SCM (S4/HANA).
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