Seaton CX
FEBRUARY 19, 2024
A well-crafted customer journey map rallies your colleagues around the customer’s needs, engages the executive leadership team, and primes your organization to change. It shows you where to invest your limited resources to create the greatest impact on customer experiences and business objectives. But if you’ve never created a customer journey map before, it’s hard to know what to include.
Seaton CX
FEBRUARY 7, 2024
What’s the difference between a customer journey map and a process map? This question comes up when I’m journey mapping with Customer Experience (CX) leaders and we bring other departments into the project. Often, those stakeholders haven’t been exposed to journey mapping and that leads to misunderstandings. “We’ve got three other teams in here doing process mapping,” an IT Manager told me, “I don’t know why we need you.
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Seaton CX
JANUARY 17, 2024
Before you invest in creating a customer journey map, there are a few questions you should ask yourself. Contact center leaders are under a lot of pressure. You’re challenged to control or reduce costs while simultaneously improving agent retention and customer satisfaction—in an environment of rapid technology innovation and evolving customer expectations.
Seaton CX
JANUARY 4, 2024
This article was o riginally published in CMSWire. In the first four months of 2023, tech companies laid off over 185,000 employees. Although the data don’t specify which departments got the ax, my experience in B2B software tells me these companies are gutting customer support. Traditionally, software companies view support as a necessary expense—a cost center that they must bear to correct mistakes.
Seaton CX
DECEMBER 8, 2023
Customer Journey Mapping is a critical tool for managing, measuring, and improving customer experiences. A successful customer journey map creates empathy for customers and sparks customer-centric change. It shows you where to invest your limited resources (time, people, and money) to change the customer experience. When those changes also improve business outcomes, your journey mapping initiative is a success.
Seaton CX
NOVEMBER 2, 2023
Whether you’re creating a customer journey map or leading a customer experience transformation, you can’t do it alone. You need other people to buy-in and take action on your CX initiatives to achieve your CX vision. Those other people are called “stakeholders” which is a word from 1708 meaning people who have an investment (stake) in the outcome of a business venture.
Seaton CX
SEPTEMBER 27, 2023
In the classic arcade game Whac-a-Mole, you wield a foam mallet to smash a relentless parade of devious plastic moles that pop up from holes in the arcade cabinet and taunt you. It’s a rush of activity, where success is measured in milliseconds and the agility of your reflexes. Yet, for all the whacking, the moles never truly disappear—they retreat momentarily, only to resurface elsewhere.
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