Remove solutions customer-cx-mystery-shop-platform
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What Your Luxury Retail Brand Can Gain From Mystery Shopping

Second to None

Typically, due to the increased price point of dealing with a luxury brand, your team must handle inflated customer expectations, because even one sub-par interaction can quickly permeate and infect a vast pool of potential customers with a negative perception of your brand.

Retail 63
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Guest Blog: Understanding the Impact of Competitive Benchmarking Programs

ShepHyken

This week we feature an article by Daniel Bakst who explains why competitive benchmarking is key to better serving your customer base. – Shep Hyken. Contextualizing your brand’s place amongst competitors in the industry you encompass is vital to creating a leading Customer Experience.

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Is Your Financial Services Brand Measuring Its Customer Experience?

Second to None

Creating an excellent Customer Experience has become a major differentiator across most industries, but is especially impactful in the financial services space. Nowadays, creating a great experience requires more than training employees to provide exceptional customer service.

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Are You Measuring The Effectiveness Of A New Program?

Second to None

If your brand is currently testing out any sort of new program, apply a mystery shopping or other assessment program to better understand the effectiveness of this novel initiative. There are a few common approaches to measuring the effectiveness of a new program, but the most important aspect to consider is customer satisfaction.

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Do Your Employees Know What Customers Are Saying About Your Brand?

Second to None

Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. In the modern landscape, customers will quickly move on from brands in which they had a poor experience. After developing an action plan from the information, the cycle restarts.

Brands 59
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Is Your Organization Earning The Right Kind Of Profit?

Second to None

Not every dollar is earned equally, and if your platform is reliant upon the wrong stream of cashflow it could have permanently damaging effects. Looking at the numbers, these organizations had no reason to change their existing platform. An organization’s NPS is a quantifiable way to measure customer satisfaction rates.

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Why Reporting Matters When Developing A CX Measurement Program

Second to None

Capturing consumer feedback data has become an essential aspect of any leading organization’s Customer Experience platform. The practice of consistently collecting customer data is helpful because it grants increased transparency throughout the organization.

Report 59