DemandJump

MARCH 25, 2022

In content marketing, a pillar page strategy is a way of developing and organizing your content, so it reflects what your customers are looking for and will show up at the top of their search. This SEO pillar structure creates broad topics explained in detail as the main “pillars” of your content.

Strategy 95

Strategy Marketing Customers 95

DemandJump

MARCH 25, 2022

The almighty SEO strikes again! SEO pillar pages can enhance your website traffic even further. We all know that keywords and phrases bring traffic to web pages, but you can do even more to drive potential customers to your website.

Customers 97

Customers 97

DemandJump

FEBRUARY 18, 2022

Have you heard the buzz about SEO Pillar pages? Perhaps you’ve seen several pillar page examples and are excited to write your own. This approach to content marketing is helping people get on the first page of search engines in a short amount of time. Here’s a short guide with all the info you need to get started.

Examples 96

Examples Marketing 96

DemandJump

APRIL 26, 2022

Have you heard the term “pillar?” Or, you might be thinking about inspiring folks who act as pillars of your community. For marketers, the term “pillar” has another meaning, too, and it’s all about search engine optimization. If you’re like most people, you’re probably picturing strong, study columns.

Study 105

Study Marketing Company 105

DemandJump

MARCH 23, 2022

In recent times, the SEO Pillar has become a staple of content marketing strategies, and for good reason. When the idea of the pillar strategy came along, everything they thought they knew about SEO evolved. Oh, and all that content they spent significant time and energy creating…most of that was never even seen.

Strategy 98

Strategy Marketing 98

DemandJump

MARCH 28, 2023

You have to have the special sauce of valuable content and SEO juice to rank higher on Google, but what’s the right mixture? In this blog, DemandJump will explore website content strategies and an example of a strategy that actually works: Pillar-Based Marketing. Content strategies are an important part of reaching audiences online.

Strategy 98

Strategy Examples Marketing 98

DemandJump

MARCH 23, 2022

To understand SEO pillar strategy, it’s best to start with some well-known imagery. You can probably picture a few famous buildings with pillars. These two buildings have numerous pillars, each load-bearing and built with the same purpose in mind: sharing and supporting the weight of the entire structure.

Strategy 98

Strategy 98

DemandJump

APRIL 26, 2022

In fact, page clusters, content clusters, and topic clusters are all also known as another term: an SEO pillar. For the purposes of this blog, we’ll use the term “topic cluster” or “pillar.”. Great news: these terms all mean the same thing! Don’t worry, we’ll help you understand.

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DemandJump

APRIL 25, 2022

Using the SEO pillar strategy makes that possible by linking all of your content together. When you have several pieces of content linking to a pillar page, Google registers that as meaning that your pillar page is accurate and useful. We’ll go into detail about that later.

Strategy 94

Strategy How To 94

DemandJump

FEBRUARY 18, 2022

The first step to standing out from the crowd is conducting SEO keyword research to understand what your audience is searching for online. The pillar to blog model is a tried and true content cluster example. Everyone that is creating content is fighting to be the top result on the first page of Google.

Examples 98

Examples Marketing 98

DemandJump

MARCH 23, 2022

Search engine optimization (SEO) is the name of the game when it comes to creating and publishing content online. Without building your content to optimize SEO—especially using high-value keywords and phrases, topics, and questions—it will most likely not reach the first page and, therefore, your audience.

Groups 98

Groups Strategy 98

DemandJump

APRIL 25, 2022

By utilizing an SEO pillar strategy and a 10x content pillar page, a company can create targeted content that generates the most amount of organic search traffic by answering its audience's most commonly asked questions.

Strategy 98

Strategy Marketing Company 98

DemandJump

MARCH 23, 2022

It’s easy to get focused on the details of search engine optimization (SEO) and struggle to see the bigger picture when it comes to pillar page content in the SEO pillar structure.

Examples 72

Examples Strategy 72

DemandJump

APRIL 25, 2022

If you’re unsure how to navigate content or search engine optimization (SEO), you should consider a content pillar strategy. Are you wanting to boost your website ranking on Google to drive customers to your product or service?

Strategy 98

Strategy How To Customers 98

DemandJump

JUNE 14, 2022

Marketers have, for years, been feeding into the SEO machine with the understanding that it was the best way to generate organic search traffic and new leads through account-based marketing (ABM). Our team at DemandJump is here to shatter that worldview and introduce you to the future that is pillar-based marketing (PBM).

Marketing 98

Marketing 98

DemandJump

JUNE 13, 2022

Pillar-Based Marketing (PBM), lock that term away in your brain and remember it. If you are in the marketing world, and are unfamiliar with this term, it is not just a new spin-off of an old favorite (Account-Based Marketing), it is the future of SEO and organic lead generation. PBM efforts are driven by content on all fronts.

Examples 96

Examples Strategy Marketing Industry 96

DemandJump

JUNE 13, 2022

Pillar-Based Marketing (PBM) is taking the search engine optimization (SEO) world by storm. PBM leverages networks of related content that include high-value keywords and prioritize readability to elevate your business to page one faster than outdated SEO methods.

Marketing 74

Marketing 74

DemandJump

JUNE 16, 2021

Making content pillars means building a search engine optimization (SEO) strategy based on interconnected webs of content of varying lengths that follow specific interlinking strategies.

Strategy 98

Strategy Marketing 98

DemandJump

MARCH 23, 2022

One question we hear a lot is, “Is a pillar page a landing page?” An SEO pillar page and a landing page are not the same thing, and they’re not intended to serve the same function. At the risk of throwing out an ambiguous response, the answer is yes and no.

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BirdEye

MAY 7, 2021

In this article, we’ll break down 4 pillars to help businesses in any vertical build a successful Experience Marketing strategy. Pillar #1: Collect reviews. There’s an SEO impact as well — reviews are the third-largest ranking factor determining your search ranking. Pillar #2: Build a referral program.

Strategy 98

Strategy Marketing Touchpoint Tips 98

DemandJump

JUNE 25, 2020

A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are linked. This gives you a good way to assess your current content, weed out pieces that are not performing well or don't support your pillar pages, and to schedule new pieces.

Strategy 52

Strategy Marketing Consumers 52

BirdEye

JUNE 28, 2022

That’s why, in a recent webinar, Birdeye teamed up with Search Engine Journal and Multi-Location SEO Expert, Steve Wiideman , to break down the latest changes from Google and the impact they’ll have on local businesses. We decided to ask Steve a few more questions here, to help those starting their SEO journey. Let’s dive in.

Video 98

Video Tips Management Analytics 98

BirdEye

JUNE 12, 2023

Having a local SEO strategy helps you make your business seen by those Google searches and maximize website traffic and interest in your brand. This article deals with everything you need about local SEO and how to leverage it for your business. Table of contents What is local SEO? How does local SEO work?

Analysis 52

Analysis Social Media Tips Tools 52

BirdEye

DECEMBER 5, 2023

Focus on ranking higher in local map pack with local SEO techniques A Birdeye study shows that 65% of customers use search engines to find a local business. So, if you want your business to be one of those, it is essential to focus on local SEO techniques to help you feature in the top three results.

Management 111

Management Social Media Multi-Channel Feedback 111

BirdEye

OCTOBER 2, 2020

5 pillars to success for reputation marketing. SEO and content. Reputation marketing software boosts SEO and online presence. The post Reputation marketing: 5 pillars to success appeared first on BirdEye Customer Experience Management. Review strategy. Here are a few of the benefits of reputation marketing software.

Marketing 98

Marketing Social Media Software Tips 98

BirdEye

JANUARY 25, 2024

With stats like these, it’s clear that showcasing your latest and greatest customer feedback should be a pillar of your social media strategy. Benefits local SEO: Local hashtags and handles make it easier to be found by those searching for brands in your niche or local area on social media. What is automated review sharing?

Social Media 110

Social Media Brands How To Multi-Channel 110

GetFeedback

MAY 2, 2019

It seems to be a core pillar, but also one where many businesses happen to miss the mark. Most companies design their content with SEO in mind and track how well it’s doing. Here, let’s take a look at 4 steps to create a great global CX program for customer service. . Look at what customers want and offer that. Who are your customers?

Customer Service 170

Customer Service Customer Experience Social Media e-support 170

ClientSuccess

NOVEMBER 11, 2021

In addition to advocacy, another pillar of customer marketing is content. Just make sure that you’re taking Google Analytics, SEO optimization, and other industry tools to help drive traffic to your site.

Marketing 52

Marketing Case Study eBook Leadership 52

SurveySensum

APRIL 1, 2024

Transparency, quality, and authenticity are pillars on which a startup can build a foundation of trust. Key Elements Recommendations Website User-friendly, informative, SEO-optimized Social Media Active profiles, platform-tailored content, community interaction Brand Consistency Uniform visual identity, consistent voice across platforms 6.

Brands 52

Brands Case Study Social Media Feedback 52

ReviewTrackers

AUGUST 14, 2017

For businesses that hope to drive traffic to their storefronts by harnessing the power of local search engine optimization (local SEO), citation building is key. Why Do Citations Matter for Local SEO? Tools for Local SEO and Citation Building. What is Citation Building? But the time and energy savings can be significant.

Social Media 0

Social Media Tools Retail Consumers 0

ShepHyken

NOVEMBER 2, 2023

Aligning Customer Service and Sales: The Benefits Whether you are a company providing law firm SEO marketing services or an eCommerce store selling outdoor living products, aligning customer service and sales can yield various benefits. Only by doing so will you succeed at synergizing these two fundamental pillars of your operations.

Sales 56

Sales Customer Service How To Customer Satisfaction 56

Amity

OCTOBER 5, 2016

We are structured in 5 pillars which are effectively 5 sub-departments within Customer Success. Each pillar has their own mission statement and their own KPIs, all of which contribute to Net MRR Churn. Each of the pillars works in 2-week sprints. to help us cover more time zones.

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Customer Success NPS Metrics Culture 129

BirdEye

MARCH 20, 2023

Pillars of a social media strategy Before creating your strategy, it’s best to identify the pillars of an effective strategy. By outlining your social media pillars at the start, you can then move on to further development, including the framework of the goals, methods, content, and execution processes. customer reviews)?

Social Media 52

Social Media Brand Values Strategy Brands 52

CSM Magazine

JULY 5, 2022

So, building a solid SEO strategy to help your site rank higher in search results is also something you should take into consideration. Core values are the backbone of any company and the pillars of a good brand image. Make sustainability a top priority. Choose and communicate your core company values.

Strategy 59

Strategy Social Media Brands Advertising 59

Second to None

JUNE 5, 2018

Seo optimization. CX should serve as an identifying pillar of the company. To improve your B2B brand’s CX performance, consider: Partnering with a digital marketing agency. Increasing the loyalty of their existing customers. Carrying out transactional and relationship surveys. Call logging.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

BirdEye

MARCH 17, 2023

Sales and marketing A business can tap into the expertise of a small business strategy consultant marketing to create an effective marketing plan that incorporates emerging digital marketing techniques, including SEO, content marketing, social media marketing, and influencer marketing.

Consulting 98

Consulting Social Media Financial Strategy 98

SmartKarrot

SEPTEMBER 19, 2023

Due to the ever-changing nature of marketing, there are dissimilar types of marketing playbooks, such as content creation, SEO audit, and A/B testing, you can use to help you achieve your set marketing gaols and objectives. An SEO audit also covers other areas of a website performance, like user experience and conversion rates.

Marketing 10

Marketing Guidelines Social Media Brands 10