Amity

DECEMBER 9, 2016

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction? Manager of Growth Marketing, Sarah E.

Customer Success 48

Customer Success Marketing Company e-support 48

Retently

MARCH 16, 2022

With new SaaS companies popping up every day and a customer-centric culture coming into play, there’s (understandably) some confusion about how to manage customer interactions. For many companies, the entire conversation takes place under the umbrella of Customer Support (or Technical Support). So why all the confusion?

Customer Success 166

Customer Success Net Promoter Score Customers Customer Retention 166

DemandJump

NOVEMBER 30, 2022

As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service (SaaS) solutions. According to Fortune Business Insights , by 2028 the market is predicted to reach $716.52

B2B 98

B2B Examples Software Marketing 98

DemandJump

JANUARY 17, 2023

For Software as a Service (SaaS) companies, marketing is truly a make-or-break effort. With more than 17,000 SaaS companies in the United States alone, as reported by Statista , there’s a ton of competition—no matter what industry you operate in.

Software 105

Software Report Industry Marketing 105

DemandJump

NOVEMBER 2, 2022

Consider this: nearly 400 new Software as a Service (SaaS) companies were founded from 2021 to 2022. Competition is growing, and your SaaS marketing needs to be able to set you apart.

Strategy 98

Strategy Marketing Software Industry 98

DemandJump

NOVEMBER 2, 2022

Software as a Service (SaaS) marketing is filled with unique challenges. On the surface, marketing your SaaS offering can seem to follow similar steps as promoting any other product or service. However, SaaS companies need to take these familiar strategies and adapt them to:

Strategy 98

Strategy Marketing Software Company 98

DemandJump

NOVEMBER 2, 2022

Every marketer knows, the Software as a Service (SaaS) industry is built differently. Of course, SaaS companies have the same basic goals as other businesses—maintain customer relationships, generate revenue, source quality leads; you get the picture.

Marketing 98

Marketing Course Customer relationships Software 98

DemandJump

NOVEMBER 30, 2022

Content is a powerful marketing tool for all industries—that should be a no-brainer for marketers by now. But content is especially crucial for SaaS marketing.

Marketing 98

Marketing Connections Tools Industry 98

DemandJump

NOVEMBER 30, 2022

Creating a successful Software as a Service (SaaS) business model requires significant research, time, money, and hard work. Don’t let that scare you off though—SaaS growth rates are quite promising, and young SaaS companies can easily reap rewards from the high demand in this market that only continues to grow.

Software 98

Software Marketing Company 98

DemandJump

NOVEMBER 30, 2022

Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them use SaaS marketing as an important part of their businesses, though, since lead generation is a necessary part of any B2C or B2B SaaS business model.

B2C 97

B2C B2B Software Marketing 97

CSM Magazine

JANUARY 22, 2024

To address these challenges, many businesses rely on software as a service (SaaS) platforms that offer customer service solutions, such as chatbots, ticketing systems, live chat, knowledge bases, feedback tools, and more. According to a report by Grand View Research , the global SaaS customer service market size was valued at USD 261.15

Customer Service 52

Customer Service e-support Virtual Agent Chatbots 52

DemandJump

NOVEMBER 2, 2022

The competition is tough in the SaaS (Software as a Service) realm. The combined B2C and B2B SaaS market size is expected to reach 307.3 And, with more than 17,000 SaaS companies in the United States alone, it's getting harder and harder to define your niche. billion US dollars by 2026.

B2B 98

B2B B2C Strategy Software 98

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024. By nature, CSMs feel inclined to assume any responsibility involving the customer. .

Customer Success 94

Customer Success Consulting Customers Leadership 94

ChurnZero

APRIL 1, 2024

When companies think about investing in their customer base, they are usually thinking about driving product adoption, reducing churn, or even delivering expansion revenue. 3: Ensure customer wins are shared out at companies. One role a CSM can play is acting as an internal marketer for your stakeholders and their successes.

B2B 92

B2B Customer Success Customers Sales 92

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

B2B 52

B2B Net Promoter Score Effort Score NPS 52

Gainsight

FEBRUARY 8, 2024

In the ever-evolving landscape of SaaS, Customer Success (CS) teams are facing a paradigm shift. As the SaaS industry matures and competition intensifies, the role of CS has expanded beyond mere support functions to become a critical driver of revenue growth and profitability. So how do you get there? Take note, CS leaders.

Customer Success 52

Customer Success How To Conference Touchpoint 52

Gainsight

JUNE 24, 2022

So two narratives are constantly battling away in my brain right now: “The market opportunity for SaaS has never been better.”. The stock market is down by how much?”. What guidance were they giving portfolio companies? Investors Were Guiding Companies to Focus on Fast Payback on Initiatives. In Conclusion.

Survey 98

Survey ROI Metrics Groups 98

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service. Customer success.

Customer Journeys 115

Customer Journeys Touchpoint B2B Social Media 115

Gainsight

FEBRUARY 29, 2024

When it comes to building long-term scalability and efficiency for their businesses, more and more SaaS companies are turning to channel and ecosystem partners as a critical strategy within their go-to-market programs. The Power of Partnerships The biggest asset partners bring to SaaS vendors is trust.

Customer Success 52

Customer Success Effort Score Roadmap Software 52

ChurnZero

MARCH 10, 2021

ChurnZero is proud to have won the APPEALIE SaaS Marketing Leader Award and see many of our customers win the SaaS Customer Success Leader Award. . APPEALIE announced the twelve winners of the 2020 SaaS Leader Awards, a software leadership award honoring the top Marketing and Customer Success executives in the industry. .

Net Promoter Score 98

Net Promoter Score Chief Customer Officer Leadership NPS 98

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Customer Engagement 96

Customer Engagement Engagement Tips Strategy 96

DemandJump

NOVEMBER 30, 2022

As a B2B SaaS company, your ability to get your software into the hands of other businesses is essential to success. Expanding your customer base relies heavily on marketing and business models like freemium and product demos. So what steps should you take to build a robust customer base?

B2B 98

B2B Software Customer Base Marketing 98

ChurnZero

OCTOBER 26, 2021

2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software. APPEALIE has announced the winners of the 2021 SaaS Awards and ChurnZero is honored to be recognized for the fifth year in a row. 41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. LiquidPlanner. Stack Overflow.

Net Promoter Score 98

Net Promoter Score NPS Software Touchpoint 98

ChurnZero

JUNE 24, 2022

With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this mean for B2B SaaS businesses? It’s the largest survey of private SaaS companies in the world with over 1,500 responses.

Metrics 98

Metrics Software B2B NPS 98

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey? What Are the Stages in a SaaS Customer Journey?

Customer Journeys 110

Customer Journeys Touchpoint Software Customers 110

Totango

SEPTEMBER 1, 2022

Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.

Customer Journeys 97

Customer Journeys Net Promoter Score Meeting B2B 97

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

Strategy 92

Strategy Customer Journeys e-support Customer Success 92

DemandJump

DECEMBER 21, 2022

Whether you’re new to the Software as a Service (SaaS) world or you’ve been involved in tech for decades, you can probably attest to the fact that SaaS is different from other kinds of products or services—especially when it comes to marketing. But there are other differences, too.

Marketing 52

Marketing Tips Software Examples 52

DemandJump

JANUARY 17, 2023

When it comes to the world of B2B SaaS, the marketplace can often feel saturated with similar offerings and companies vying for business. Globally, it is estimated that there are over 30,000 SaaS companies.

B2B 52

B2B Marketing Company 52

ChurnZero

JULY 8, 2022

It was the turn of the millennium, and I was raising a round for a B2B software company—one of four companies that I founded over the course of my 25-year career as a repeat entrepreneur. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business.

Metrics 98

Metrics Customer Retention Course Customer Success 98

ChurnZero

JANUARY 18, 2024

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

Chief Customer Officer 52

Chief Customer Officer Net Promoter Score Insurance Software 52

Gainsight

APRIL 22, 2021

It’s an incredible time to be in SaaS. I don’t know if a day goes by without another SaaS company announcing a fundraise valuing them at more than $1 billion. I’ve seen companies at $1M ARR (or thereabouts) getting valuations of $400M to $600M. Your company is growing fast and you really believe in what you do.

Multi-Channel 120

Multi-Channel Leadership Marketing Culture 120

Optimove

JUNE 6, 2023

Optimove is serious about providing the best, all-in-one Customer-Led Marketing solutions to any brand looking to grow the right way via their existing customers. In 2001, he co-founded his brainchild Neolane, making him one of the early pioneers of the marketing technology industry. But merely saying that is easy. Stephan agrees.

Industry 52

Industry Leadership Analytics Marketing 52

BirdEye

FEBRUARY 12, 2021

G2’s Best Software Awards ranks the world’s best software companies and products based on authentic reviews from real users. Birdeye was also listed among the winners of the APPEALIE SaaS award – the most selective award in software. APPEALIE 2020 Overall SaaS Award. G2 2021 Best Software Awards.

Software 98

Software Net Promoter Score Innovation Customer Engagement 98

ChurnZero

JUNE 2, 2021

How does your company stack up to its peers in this regard? SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. This survey is the largest survey of private SaaS companies in the world with over 1,500 responses. Q&A Recap.

B2B 98

B2B Company B2C Survey 98

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

Metrics 98

Metrics Course Customer Success NPS 98