Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. This recognition comes after nearly 10 years of focused specialization by the Lenati team, partnering with leading companies across industries to evolve methods in customer retention and loyalty. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

ShepHyken

FEBRUARY 1, 2021

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. You get an amazing report. PYMNTS) Starbucks has a winning recipe when it comes to taking care of its customers.

Customer Service 137

Customer Service Rewards Programs B2B Loyalty Programs 137

ShepHyken

OCTOBER 11, 2021

(TechRepublic) A Zendesk report found a series of commonalities among companies it calls CX champions. Check out the article and the report and see if your organization aligns with what it takes to be a CX Champion. Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? by Max Starkov.

Customer Service 71

Customer Service Hospitality Rewards Programs Self Service 71

SurveySensum

JULY 11, 2023

This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced? This will also strengthen your brand’s reputation, foster customer loyalty, and can build long-term business success. How do they do it?

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

JANUARY 2, 2023

If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. Other features include things like ticket notifications, customer management systems, customer tracking capabilities, customer feedback surveys and reporting tools. Final Thoughts.

Rewards Programs 52

Rewards Programs Loyalty Customer Satisfaction Customers 52

SurveySparrow

FEBRUARY 22, 2024

Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. Eventually, it can foster loyalty and encourage repeat business. As a result, the satisfaction levels tend to increase, fostering loyalty as well.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Hero Digital

JUNE 30, 2020

This report covers changes in spend and future outlook that can be used to influence everything from operations to loyalty and rewards programs. Some key insights from the latest findings….

Financial 52

Financial Consumers Rewards Programs Study 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

ProProfs Chat

FEBRUARY 22, 2019

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. On the back end of these loyalty programs, organisations have access to customer information that they harvest to deliver targeted products and services to a tailored audience.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Second to None

FEBRUARY 19, 2019

In Daymon’s ‘Private Brand Intelligence Report’, 69% of respondents claim that typically at least half of their carts are filled by private brand products. [3] 3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. Loyalty and Rewards.

Industry 73

Industry Brands Rewards Programs Loyalty 73

Optimove

JULY 18, 2023

Always on the lookout for ways to take advantage of bonus offers, bend the rules, and exploit promotions to maximize their gains, bonus abusers are the proverbial pain in the backside of every online gaming operator – at last count (2022) 71% of operators had reported an increase in promotion abuse.

How To 40

How To Rewards Programs Loyalty Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SurveySensum

FEBRUARY 28, 2024

These tools typically offer customizable survey templates, anonymous submission options, robust reporting features to analyze feedback data, and more. Advanced reporting and robust analysis features are the backstage pass to turning feedback into actionable insights. Assists in implementing reward programs.

Tools 52

Tools Feedback Analysis Survey 52

Totango

MAY 6, 2021

Promoting customer loyalty. One concrete way to do this is by providing dashboards and periodic reports which enable customers to see how their key performance indicators reflect their progress toward their goals. Promote Customer Loyalty. Retention correlates closely with customer loyalty. Collecting customer feedback.

Strategy 74

Strategy Customer Journeys How To Customer Retention 74

Second to None

FEBRUARY 19, 2019

In Daymon’s ‘Private Brand Intelligence Report’, 69% of respondents claim that typically at least half of their carts are filled by private brand products. [3] 3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. Loyalty and Rewards.

Industry 48

Industry Brands Rewards Programs Loyalty 48

CX Journey

JULY 13, 2017

I recently saw a note from a reporter with a reputable online publication asking for sources who had used company perks, as well as apps to track rewards and perks in the workplace, noting that he was writing an article about employee engagement. One has nothing to do with the other. What is Employee Engagement? There is no quick fix!

Employee Engagement 128

Employee Engagement Engagement Rewards Programs Airlines 128

SmartKarrot

MARCH 17, 2022

B2B businesses need to reward their loyal clients frequently. While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. As per a report by Forrester , by 2023 B2B businesses in the US is expected to contribute up to $1.8 What is a B2B Customer Loyalty Program?

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! How Can You Build Human Loyalty to Beat the Competition?

Tourism 56

Tourism Travel Customer Service e-support 56

NobelBiz

JULY 31, 2023

For instance, in a call center servicing a software product, a technical glitch reported by a user would be queued to an agent specializing in troubleshooting, ensuring a swift and effective resolution. By intelligently matching customers with the right agents and reducing hold times, businesses forge a direct path to customer loyalty.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

Strativity

APRIL 27, 2023

A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S. Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. The study reports that restaurants have raised prices by almost 24% to cover margin erosion.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S. Restaurant Brands International reported a stellar 2022 system-wide sales growth of 13.4%. The study reports that restaurants have raised prices by almost 24% to cover margin erosion.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Kitewheel

MARCH 4, 2019

Forbes reported that Airlines have never risen above the bottom 20% of industries in terms of customer satisfaction ratings, even as J.D. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. Personalize Based On Past Behavior to Drive Loyalty.

Travel 40

Travel Hospitality Customer Journeys Examples 40

delighted

OCTOBER 22, 2019

Net Promoter Score surveys measure customer loyalty by identifying customers as promoters, passives, and detractors. Before using NPS, Glassdoor only collected feedback from users reporting bugs or website issues. It pays to earn promoters: customer loyalty and NPS. Rewards programs with strong NPS incite customers to spend 2.2x

Net Promoter Score 41

Net Promoter Score Case Study Study NPS 41

delighted

NOVEMBER 20, 2020

Deloitte reports that in April 2020, ecommerce was up 68% in year-over-year growth and other experts are starting to see a recovery of 50% in foot traffic to stores in recent months, giving light to a possible increasing trend for in-store consumer experiences in 2021. apparel) compared to 2019. Is this the end for retail?

Retail 70

Retail Customer Experience Omni-Channel Effort Score 70

Qualtrics

APRIL 23, 2020

Speak to any long-tenured employee at your company and they’re likely to have a plaque or watch that proves their loyalty. Be transparent with your reward programs. Modern employee reward and recognition programs need to be transparent – a sign to employees that your company believes in open and honest communication.

Rewards Programs 26

Rewards Programs Employee Experience Policies eBook 26

delighted

DECEMBER 10, 2019

Expected Customer Experience (CX) impact on loyalty. While these stats reflect a broad range of businesses, products, and services, companies, they set the stage for how impactful improving customer loyalty via customer experience can be. Rewards programs with strong NPS incite customers to spend 2.2x

ROI 40

ROI Measurement Customer Experience Effort Score 40