article thumbnail

8 Metrics Every Online Business Should Monitor

SurveySensum

Multiple metrics are considered that help shape the success of businesses. 8 Online Business Metrics to Monitor Having an eagle-eye view of what transpires on your website is crucial for understanding how to improve its quality of life. Businesses have yet to be known to thrive out of sheer luck.

Metrics 52
article thumbnail

Mine your data before you change your loyalty program

PK

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. The post Mine your data before you change your loyalty program appeared first on PK. But while […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 100
article thumbnail

Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 100
article thumbnail

Exploring the Elusive ROI of Customer Experience Management

ClearAction

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. Most likely, yes.

ROI 48
article thumbnail

Increase revenue with local lead generation

BirdEye

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. You can offer free product samples, exclusive deals, or even points if you’re running a customer loyalty program to get them to refer more people.

article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.