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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Top 5 Customer Service & CX Articles for Week of March 25, 2024

ShepHyken

In addition to the findings, there are also suggestions on how to manage the increased expectations. How to Leverage AI for a Better Customer Experience by Hasan Saleem (FastCompany) The intersection of AI and customer experience has paved the way for innovative, efficient, and personalized interactions between businesses and consumers.

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Doomed: Is There Any Hope For Hotel Chains?

Beyond Philosophy

How about baking some French macarons at Le Cordon Bleu in Paris? Hotel chains, worried about competition from Airbnb , are rolling out these and other special experiences for their best rewards customers. And the big hotel chains are worried. I’ve stayed in their hotels many times and I like them just fine.

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How to Turn NPS Feedback Into Reviews, Recommendations and Referrals

Retently

Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. Meaningful loyalty programs not only drive customer retention by showing care towards existing customers.

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5 Top Customer Service Articles For the Week of January 25, 2021

ShepHyken

It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs. Some loyalty programs create emotional connections. You get ten great answers.

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Transactional VS Emotional Customer Loyalty with Mark Ross-Smith

ShepHyken

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

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5 Top Customer Service Articles of the Week 3-28-2022

ShepHyken

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. For a hotel, that could mean an upgrade.