CSM Magazine

DECEMBER 4, 2023

As businesses increasingly prioritize the incorporation of environmental, social, and governance (ESG) initiatives into their daily operations, many executives are rightfully pondering not only the moral implications of responsible ESG practices but – perhaps more importantly – how to quantify their impact on corporate financial performance (CFP).

Financial 105

Financial Analysis Government Healthcare 105

InMoment XI

AUGUST 18, 2022

If you are looking to unlock a true return on investment in your experience program, you need to go beyond sending and collecting surveys. Evaluate and demonstrate results of experience initiatives including organizational change, improved metrics, and financial impact while determining appropriate next steps.

ROI 557

ROI Customer Experience Effort Score Financial 557

The DiJulius Group

APRIL 19, 2022

The companies that don’t invest in CX have leaders who don’t understand the financial impact it can have. A customer satisfaction survey (which can include a biased sample of survey responses) or a customer loyalty program will not provide enough insight into this key metric. Read Full Article.

Metrics 120

Metrics Customer Experience Loyalty Programs Financial 120

ClearAction

DECEMBER 5, 2023

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Let’s explore the 4 gold metrics that drive every CX metric.

Metrics 62

Metrics Effort Score ROI Policies 62

Magellan Solutions

JANUARY 29, 2024

Key metrics such as invoices processed, payment cycle times, and opportunities to enhance processes are also gauged for more accurate reporting. Based on Deloitte’s Global Outsourcing Survey , 65% say that outsourcing helps them focus on their main business activities without distractions.

Financial 52

Financial Return on Investment Fashion Metrics 52

Experience Matters

DECEMBER 30, 2014

We published a Temkin Group report, The State of Customer Experience Metrics, 2014. This is the fourth year that we’ve published this report on how companies are using CX metrics. Use our CX Metrics Assessment, along with data from large companies, to benchmark your organization’s CX metrics efforts.

Metrics 275

Metrics Report Customer Connectedness Customer Experience 275

Experience Investigators by 360Connext

APRIL 23, 2024

Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. The bottom line here is that if you ONLY focus on customer metrics, you’ll miss an opportunity to make a real business impact. Strategy First. Define Success Always!

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

InMoment XI

OCTOBER 19, 2021

The Humble Beginnings of Surveys. We sent a survey and asked them what we wanted to know. We sent a survey and asked them what we wanted to know. In fact, almost every company sent surveys, to an extent that customers got rather fed up with it. We ran into the problem of survey fatigue, which plagues many of us.

Analytics 493

Analytics Data Customer Experience Social Media 493

Horizon CX

JANUARY 2, 2024

Closing the Loop: Valuing Customer Feedback Beyond Surveys Introduction In the dynamic realm of customer experience management, one often overlooked aspect is the importance of closing the loop with customers after they have provided their valuable feedback, especially within the context of surveys.

Metrics 130

Metrics Survey Communication Effort Score 130

Integrity Solutions

NOVEMBER 29, 2022

Here are the sales training metrics you should be using to measure your success. Let’s take a closer look at how you can pinpoint the metrics that will be useful and tell an accurate story of your sales training ROI. How to Determine Sales Training Metrics.

Training 87

Training Metrics Sales ROI 87

GetFeedback

JANUARY 28, 2019

The results from Net Promoter Score (NPS) surveys are the most underutilized tool in business. Okay, it’s a bold statement, but the potential locked up inside your NPS survey results is huge. Here are 5 ways to turn your NPS survey results into actionable insight. Combine NPS survey results with your CRM.

NPS 246

NPS Survey Net Promoter Score CRM 246

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Metrics 94

Metrics Customer Success Net Promoter Score Company 94

CX Journey

FEBRUARY 27, 2019

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, is your company metrics-focused or experience-focused ? What do the business metrics tell you?

Metrics 88

Metrics NPS Trends Financial 88

Lumoa

NOVEMBER 29, 2021

And deciding to spend money on improving the customer experience is not easy if the financial benefits are not well understood. As a business leader, you are extremely familiar with numeric metrics – most likely your targets are around revenue growth and profitability. Let’s face it: customer experience improvements require money.

ROI 259

ROI Customer Experience NPS Financial 259

ClearAction

OCTOBER 12, 2022

5 Best Experience Management Metrics Lynn Hunsaker. Why are experience management metrics the #1 challenge year after year? This means current experience management metrics are insufficient! Understand how experience management metrics build upon one another, to see where you should focus. So, what’s the solution?

Metrics 62

Metrics Management Effort Score ROI 62

Experience Matters

DECEMBER 22, 2015

We published a Temkin Group report, The State of CX Metrics, 2015. This is the fifth year of this study that examines the CX metrics efforts within large companies. The most commonly used metrics continue to be likelihood-to-recommend and satisfaction, while the most successful metric is interaction satisfaction.

Metrics 120

Metrics Report Net Promoter Score Effort Score 120

CX Journey

FEBRUARY 27, 2019

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, is your company metrics-focused or experience-focused ? What do the business metrics tell you?

Metrics 80

Metrics NPS Trends Financial 80

InMoment XI

OCTOBER 19, 2021

The Humble Beginnings of Surveys. We sent a survey and asked them what we wanted to know. We sent a survey and asked them what we wanted to know. In fact, almost every company sent surveys, to an extent that customers got rather fed up with it. We ran into the problem of survey fatigue, which plagues many of us.

Analytics 295

Analytics Data Customer Experience Social Media 295

InMoment XI

JANUARY 10, 2024

These scorecards typically encompass a range of key employee and customer experience KPIs and metrics specific to the agent’s responsibilities. Metrics may include factors like average handling time, first contact resolution, customer satisfaction scores, and adherence to scripts or guidelines.

Contact Center 260

Contact Center Omni-Channel Customer Satisfaction Retail 260

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement. What metrics do investors care about? How to visualize the financial value of customer satisfaction.

Metrics 98

Metrics Customer Success Engagement Effort Score 98

InMoment XI

JULY 4, 2022

While designing surveys and preparing email marketing campaigns are important, you need to make sure the designs are in line with your customer vision and brand promise, and that your customer experience program can support the changes that you need to deliver. #3: A fully functioning CX program cannot rely on transactional surveys alone.

ROI 493

ROI Return on Investment Social Media Survey 493

CX Journey

OCTOBER 14, 2014

Image courtesy of Marianna Gomes What are your customer experience success metrics? And how do they differ from your VoC metrics? Unfortunately, we lost Lynn early on due to technical issues, but Erich and Tabitha did a great job of discussing the topic at hand: Metrics to Map Your Customer Experience Success.

Metrics 177

Metrics Customer Experience Voice of Customer Measurement 177

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Metrics 98

Metrics Customer Success Net Promoter Score Measurement 98

Horizon CX

JUNE 5, 2023

Reasons for the Perception Gap: Internal Focus: Senior leaders, consumed by internal metrics and operational priorities, may become detached from the reality of customer experiences. Utilizing multiple channels, such as surveys, focus groups, and social media monitoring, helps capture diverse perspectives.

Net Promoter Score 130

Net Promoter Score Customer Centricity Effort Score Touchpoint 130

SurveySensum

DECEMBER 15, 2023

Often companies inadvertently limit their understanding of customer satisfaction by focusing solely on measuring existing customer interactions through metrics like NPS and CSAT. I have spent a lot of time working with Customer Experience folks who measure NPS, CSAT , or other surveys to understand their customers.

Survey 52

Survey NPS Feedback Case Study 52

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

Metrics 98

Metrics Course Customer Success NPS 98

CSM Practice

FEBRUARY 24, 2020

The answer varies for different companies, but the customer success team performance metrics below are an excellent place to start. As a customer success team leader , these metrics provide a solution to demonstrate the value of your customer success team to top executives and other teams. Customer Financial Metrics.

Metrics 59

Metrics Net Promoter Score Effort Score NPS 59

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. SaaS professionals who geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Metrics 52

Metrics Customer Success Net Promoter Score Company 52

Lumoa

JULY 10, 2018

And deciding to spend money on improving the customer experience is not easy, if the financial benefits are not well understood. As a business leader you are extremely familiar with numeric metrics – most likely your targets are around revenue growth and profitability. Let’s face it: customer experience improvements require money.

ROI 303

ROI Customer Experience NPS Financial 303

Oracle

FEBRUARY 27, 2020

As explained in a Smart Insights blog , Net Promoter Score (NPS) was designed to replace long surveys with a simple measure of customer experience — how likely a customer is to recommend an organization, product or service to others, based on a 10-point scale. Therefore, NPS is best used in conjunction with other metrics.

Net Promoter Score 71

Net Promoter Score Metrics Effort Score NPS 71

CX Journey

DECEMBER 11, 2014

It was a dark and stormy survey With questions to weigh Like “Recommend Me?” So before the scores are calculated, And the mind of management gets complicated, Take a step back and pay attention, To the other metrics that depict the rate of retention. 1) Survey “Representativeness:” Who are we talking to? and “¿Por qué?”

Metrics 155

Metrics B2B Effort Score Voice of Customer 155

Help Scout

AUGUST 17, 2021

In this article, we cover several pain points that financial services customer service professionals face, and we’ll offer 18 tips for how to overcome those challenges. Pain point #1: Financial regulations and privacy. There’s no shortage of rules and regulations in the financial industry. Pain point #2: Complex products.

Financial 81

Financial Tips Company Customer Service 81

CSM Practice

FEBRUARY 24, 2020

This can be done by tracking actionable customer usage metrics and using adoption analytics to shape the customer experience at different points in their life-cycle journey. Most customer success metric fall into one of these four categories: Customer Usage Metrics. Customer Financial Metrics. 2. Active Users.

Metrics 52

Metrics Customer Success Measurement Financial 52

Lumoa

NOVEMBER 7, 2022

They’d organize surveys and listen to customers and then try to share these insights with other teams. 3 CX insights are captured in real-time Organizations can’t rely on annual or bi-annual survey data anymore… customers expect change much faster. Fortunately, technology is keeping up with these demands.

Trends 208

Trends Customer Experience Competitive Advantage Customer Insights 208

Horizon CX

FEBRUARY 29, 2024

The Power of Purging Perfunctory Performance Introduction In the bustling world of business, where metrics often dominate discussions and efficiency reigns supreme, one crucial aspect can sometimes be overlooked: the human element.

Culture 130

Culture Customer Centricity Customer Satisfaction Loyalty 130

Heart of the Customer

DECEMBER 7, 2022

One key reason, which I discussed last week, is that we don’t often include financial information in our survey platform, which restricts us to discussing survey metrics. .” – Jeff Hiatt, Prosci Founder NRR > NPS Speaking finance is tough for customer experience leaders. And no matter how […].

NPS 78

NPS Metrics Financial Survey 78

Lumoa

FEBRUARY 28, 2023

The most common method companies use to collect feedback at scale are surveys, including: Customer Satisfaction surveys ( CSAT ) Net Promoter Score surveys ( NPS ) Customer Effort Score surveys ( CES ) Deploying surveys is a foundational part of gathering customer feedback. It helps you prioritize.

Feedback 208

Feedback Strategy Net Promoter Score Effort Score 208