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Customer Journey Mapping Examples for Beginners

InMoment XI

Having a cross-departmental team is vital to gaining the kind of understanding that is the whole point of the exercise. At the same time, don’t let the exercise become overwhelming. These include Customer Satisfaction and Net Promoter Score. ” – Jessica Pfeifer, VP & General Manager, InMoment.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. However, many people with that understanding don’t invest the time, effort, or resources needed to actually take action on that understanding. What’s the difference? Well, I would say understanding is a bit passive. It’s to make real changes.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy.

Strategy 208
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Customer Research: Overlooked & Underutilized Ways to Understand Customers

Experience Investigators by 360Connext

Start by referring to Net Promoter Scores or other metrics to select customers you know have opinions to share. This is a great exercise for contact center leaders, serving as a way to get feedback from a random sample of customers who contacted them for support. And don’t forget social media!

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

Criteria like your company’s Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) will give you a fair idea of what customers’ opinions are like. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. This exercise of creating buyer personas is critical.

Strategy 208
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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

Criteria like your company’s Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) will give you a fair idea of what customers’ opinions are like. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case. This exercise of creating buyer personas is critical.

Strategy 208
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A beginner’s guide to understanding customer touchpoints

delighted

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . Finally, you can ask for feedback to measure customer effort along the customer journey.