Mon.Sep 28, 2020

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CRM Hack: Marketing Campaign Optimization

Optimove

In CRM marketing, you analyze your customers’ behavior and segment them accordingly. That’s the first step for everything. Then you think about the entire journey of communications you would like for your customers to have in order to reach their full LTV potential. But optimizing existing marketing plans is not an easy task. There are some essential ways to make the process simpler, though.

CRM 52
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Customer Service Surveys: What to ask?

GetFeedback

Learn how to build customer service surveys and create an exceptional customer experience that will help your business thrive.

Survey 195
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From Ideas to Product Features How Customers Shape Our Product Roadmap

NICE inContact

No matter how much QA and UAT are built into our process, end users out in the real world will inevitably find things we missed or see better ways to perform functions, so we take a lot of interest in the feedback that comes through this channel. In fact, it's so important to us that we created a special forum within our Customer Community, called IdeaConneXion, to gather user-generated ideas and foster collaboration between users and product owners.

Roadmap 156
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Becoming Alida: Q&A with Senior Director of Brand, Kristin Dorsey

Alida

Q&A with Senior Director of Brand, Kristin Dorsey.

Brands 246
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Does Your Customer Journey Have Too Many Hoops?

Wired and Dangerous

I once had a wonderful colleague whom I worked with as a co-facilitator of workshops with senior leaders. He was a very bright and confident presenter who could lead a spirited discussion with the most challenging participant. He also loved to tell stories. . His stories were typically long and detailed. But, he never learned an important storytelling principle: enchanting participants to join him on a long, detailed fable only works if the story’s punch line is insightful or compelling en

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Lessons From Industry: The Product Conference

Gainsight

Gainsight was fortunate enough to “be in the room” at Industry , one of Product Managers’ largest conferences. With over 30 sessions across two days, it was hard to determine which sessions would be the most impactful but we’ve done the hard work so you don’t have to! Here are our top three themes from sessions hosted by Stripe , Hootsuite , Zendesk , InVision and of course, Gainsight.

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CX Leader of the Year 2020 finalists revealed

MyCustomer

Engagement CX Leader of the Year 2020 finalists revealed.

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Team Spotlight: Margot Moseley

Uplight

Every month, we interview an Uplight employee to get to know more about what they do at Uplight, why they love working here, and what inspired them to get into this industry! This month, I chat with Margot Moseley, a member of our Orchestrated Energy team! What do you do for Uplight? I manage the Read More. The post Team Spotlight: Margot Moseley appeared first on Uplight.

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Does Ryanair deliver poor service or is it a CX success story?

MyCustomer

Loyalty Ryanair: Poor service or CX success story?

Loyalty 108
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Call Deflection brings Customer Success in the Digital age

Knowmax

Call Deflection brings Customer Success in the Digital age.

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Why Wait? The Future of Data is Now.

Forrester's Customer Insights

Over the last 10 years we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet, there wasn’t any real change from traditional data strategy and approaches. The evidence? Massive blind spots and hardened data arteries in the disruption of COVID-19. We were looking back, even when […].

Data 68
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What Covid-19 has Taught Telecoms about Customer Experience Management

Quadient

What Covid-19 has Taught Telecoms about Customer Experience Management. Stephanie Clarke. Mon, 09/28/2020 - 16:27. If they weren’t before, Covid-19 has made broadband services a vital lifeline for many people. . Throughout the pandemic a broadband connection has been the only way for many of us to socialize, check on our loved ones, work and learn. .

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[#MeetAJohnPaulee] Tangi Hervo, General Manager of Operations, Paris

John Paul

Tangi, John Paulee since 2017, talks to us about his career evolution, his daily duties as General Manager of Opérations in the Paris office, and how his team had to adjust to working during a lockdown! Hello Tangi! Can you explain your evolution at John Paul, and what you do now? My career so far has been in International Customer Service Management (IT, Retail, Hospitality).

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Managing Renewals Early on in the Customer Journey

CSM Practice

In SaaS, renewals are a natural part of the customer journey. Sometimes they are seamless, other times a forcing function for change: either you pivot to increase the value of your solution or use it as a time to ‘part ways’ with an unfit customer. Either way, it is something all companies learn to manage as they scale. . Scaling being the key component, which may mean different things depending on a company’s product maturity, customer type, pricing, etc.

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The Results May Surprise You: COVID-19 and Customers

Uplight

The COVID-19 pandemic has affected everyone. For many utility customers this has meant lost or furloughed jobs, more time spent at home, and higher energy bills. Our recent research on utility customer engagement found that during the pandemic: 50% of customers reported an increase in home energy usage 15% of customers have postponed paying a Read More.

Report 52
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Factors That Affect the Rates of Your Car Insurance

CSM Magazine

Having a good insurance policy for the car you drive is an essential part of owning a vehicle. Dealing with a company that gives great customer service and knowing that your policy will be honored when needed, is something all car owners strive for. Car accidents are more common than anyone would like to believe, but having a good car insurance policy will give you the peace of mind you need.

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[#MeetAJohnPaulee] Bibiana Passadore, Technical Project & Technical Product Manager

John Paul

Bibiana, who joined the John Paul family in 2018, talks to us about her daily life on the Digital team, the impact of Covid-19 on her work, and how the lockdown changed her team! Hello Bibiana! Can you explain your evolution at John Paul, and what you do now? I am a technical project and technical product manager at John Paul. I spend a lot of my time alongside the developers; my role is to motivate them and guide them to achieve our goals on time.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Employee experience during COVID: Unlocking better engagement

PK

Employee experience has been upended by COVID. At the start of the pandemic, organizations were forced to fast-track flexible work arrangements, and many made rapid adjustments to employee experience for […]. The post Employee experience during COVID: Unlocking better engagement appeared first on PK.

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Why You Need a CCM/CX Implementation Strategy

Topdown

The age-old saying goes, “Rome wasn’t built in a day”. In modern parlance, developing a new entity isn’t going to happen overnight, and neither will implementing a significant change to an already well-established organization. This concept holds especially true in the development of a comprehensive customer experience (CX) by creating and enacting a true CX implementation strategy.

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[Infographic] 5 Reasons to Sign Up for Bizagi Catalyst 20

Bizagi

Bizagi Catalyst, our annual event is back. And this year is going to be the best yet. Our new virtual conference means that we can bring together up to 10X more members of the Bizagi community than ever before. And, it’s 100% free to attend! Sign up for your place at the event now. Join us from October 13-15 to celebrate the incredible innovation achieved by our community amid the global pandemic.

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Interview: The Science Behind Brandwatch Search With Aykut Firat

Brandwatch CX

87
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Sales Leaders: Four Ways To Set An Achievable Number For 2021

Forrester's Customer Insights

Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.

Sales 51
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Introducing a Faster and Smarter Way to Search

Brandwatch CX

85
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We Do Diligence: Making The MSSP Forrester Wave™ Evaluations

Forrester's Customer Insights

Security and risk pros rely on Forrester Wave™ evaluations to guide them through their purchase journey, help them understand what is and isn’t important, and help them avoid the pitfalls when identifying strategic partners. This time, our analyses focused on two vendor categories: global and midsize managed security service providers (MSSPs), a market almost 25 […].

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Interview: The Science Behind Brandwatch Search With Aykut Firat

Brandwatch CX

52
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Quoting Is About More Than Just Efficiency — It’s Also A Key Sales Driver

Forrester's Customer Insights

Forrester SiriusDecisions Summit EMEA is almost here! Don’t miss Seth Marrs and Anne Slough’s presentation “Dynamic Guided Selling: Sales Technology That Actually Works for Sales Reps” and learn how to use quoting results to identify cross-sell opportunities.

Sales 31
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Top 10 Must-Attend SaaS Conferences in 2021

SmartKarrot

SaaS industry has been taking a massive shape in the recent few years. The global SaaS market is expected to reach worth $130 billion by the end of the year 2020. With such a boom in the industry, entrepreneurs and SaaS founders are more than willing to stay updated on the current trends. There are multiple SaaS conferences that are happening towards that end all around the world that are worth attending.

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Drive Your Digital Business With Data — The Data Strategy Track At Forrester’s Data Strategy & Insights Forum

Forrester's Customer Insights

The great thing about digital businesses is that there’s a data trail of breadcrumbs for everything you, your customers, and your partners do. The tough thing about digital businesses is that actually using that data to optimize your business takes a degree of data management maturity very few organizations have. Many firms are working hard […].

Data 26