Apples and Oranges: Why Your CX Program Needs to Be Different
InMoment XI
JULY 21, 2016
Customer loyalty isn’t the same in every industry. The biggest overall differentiators are the length of the customer life cycle, the number and frequency of interactions, and the emotional engagement in every buying event. For example, in the automotive industry, on average, a new car is bought every four years and for some customers, a. View Article.
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